Whether it’s good customer feedback or bad, you can use both to refine your products and the customer service experience. But customer feedback shouldn’t be collected on a whim or randomly. If you do that, you’re missing out on key insights you can use to scale your business. Instead, you need...
By all indications, the future of search is as exciting as it is unknown. As much as search engine technology has progressed in recent years, the biggest breakthroughs are yet to come. Fortunately, we won’t have long to wait. Industry experts don’t deny voice search will continue to be a...
When Bill Hewlett and David Packard founded HP in 1947, it made logistical and fiscal sense to have all their workers housed under one roof. Ditto for Apple. It even penciled for Google in 1998, and it still worked well enough that Facebook chose to establish its headquarters in Palo...
Think about a time where you had amazing customer service. Chances are it was something small, something unexpected that made that experience memorable. When it comes to a better customer experience, you need to know why little things matter. In business, customer experience is everything. The way you deliver, it...
Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities -- the loyalty business strategy will increase your profitability...
For many entrepreneurs, the greatest challenge to building or growing a new venture is funding. Particularly for startups that are not in the more attractive sectors such as software and technology, raising capital almost always proves to be difficult for an early-stage company with no track record. According to Fundera,...
Although I've already begun building my smart home with numerous products reviewed here, I hadn't tackled our home's lighting system until I purchased one of the Philips Hue Starter Kits. What had previously stopped me from making the switch to a smart home lighting system was the sheer number of...
We are talking about a marvelous world of connected homes, cities, and appliances that are straight out of a sci-fi flick but have somehow become an acceptable reality. Acceptable reality is the ultimate power of technology. It runs and governs our lives, as it never did before. From some very...
More sales tools don't translate to more sales. In fact, it’s often just the opposite. According to a 2018 Inside Sales study of 720 sales representatives, the average salesperson spends just 35 percent of her time on revenue-generating activities. What does she do with the remaining two-thirds? Almost all...
We have been talking a lot, lately, about the Internet of Things (IoT) and Artificial Intelligence (AI). So much so that it’s now difficult to differentiate the real from the not-so-real or purely ‘marketing’ IoT and AI. Data mining isn’t AI. Marketers have been doing it for a good three...
The goal is to overtake your competitors with the quantity and quality of your guest post backlinks, and it's a long-distance race that requires much time and effort. To win this race, you have to get published on A+ websites. Easier said than done, right? When Twitter says your competitor...
We ordered the Backmate -- for the office because many of us work eight to ten hour days and more hours if we are under a deadline. Living your life on a computer all day and into the evening hour causes pain. Butts hurt, shoulders ache, the neck -- is...
People who say Austin is the “next Silicon Valley” have obviously never been to Miami. Miami has its tropical climate, world-class art scene, and ample business crowd, technology companies have found a new home-sweet-home, leaving locals wondering what took so long? Perhaps still best known for the bright colors, sandy...
Building a community is an essential step in establishing any company or brand as a leader in its respective industry. A brand community gives your consumers a place to engage, express themselves, connect with other like-minded individuals and more. It’s those engaged, expressive consumers who then become your brand evangelists...
Building an exceptional marketing team has always been a trying task unto itself. Happy marketing teams will come to the table with invigorating ideas, thought-provoking questions, and a ready-to-hustle attitude. As a project manager, you want to keep your “big ideas” people happy so that they continue to produce the...
Virtual Private Networks (VPNs), despite their somewhat esoteric name, aren’t unknown to everyday users. Many people, including myself, use VPN apps or Chrome extensions like Hola to get onto sites that are blocked or otherwise inaccessible in certain countries. Many people find themselves using a VPN for the sake of...
With Black Friday -- well, on Friday -- we have the holidays fast approaching. It's time to create your own holiday, tech gadgets and cool product gift list. Be sure to check it twice. To help you wrap up all those great holiday gift ideas for friends, family, and especially...
After months of leaked images and videos, Google's latest flagship Android smartphones, Pixel 3 and Pixel 3 XL, have finally been unveiled. Google formally showed off the new phones at its annual Made By Google event in New York on Tuesday, alongside the Pixel Slate and Google Home Hub. Google Pixel 3 and...
The current notion of personalization is fairly shallow. Users can customize the kind of content they receive via Google Alerts and blog or website subscriptions, but not in the way an underlying infrastructure handles it. For comparison, this is like being able to choose your car’s color but not the...
The Amazon Echo Spot is not your everyday alarm clock, in fact, calling it an alarm clock is a slap in its face. The Echo Spot delivers Alexa to you in a compact design and connects to your smart home. While its 2.5-inch display handles video calls, displays up-to-the-minute calendar...
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