While we read about the gender gap in technology almost every day, it’s worth championing a sector that seems to have a strong showing of talented women in tech – the wearables industry. Women have an extensive history in the wearables field: There’s Leah Buechley, inventor of the Lily Pad Arduino; academics like Dr. Rosalind Picard, founder, […]
Tag Archives: Adidas
How the Euro Cup is keeping connected devices in the game
While the media buzz around wearables has died down somewhat, due in part to the noise of VR and AR, they still have a place to play. I live in Germany where Fußball — you call it soccer or football — is the national passion. Every spati, or convenience store, and bar and cafe for […]
Adidas wants to be the coolest gym teacher ever
This week sportswear maker adidas debuted a new wearable device, co-developed with Interactive Health Technologies (IHT). Called the adidas ZONE for IHT Spirit, it’s the first wrist-based wearable device developed specifically for physical education class use. Currently, IHT supports 1,500 teachers in 800 schools across the country and during the 2015 school year, 600,000 children were […]
With HealthBox, Under Armour Wants To Wire Athletes Up From Head To Toe
A digital double threat in hardware and software.
Fitness-App Consolidation Continues As Adidas Buys Runtastic
A win for close integration of hardware, software, and services