At the point that a trend becomes obvious and mainstream, it is no longer a trend. It is historical fact.So it is with the consumerization of the enterprise, a buzzy phrase for the infiltration into workplaces of gadgets and services purchased on the sly or openly by employees.These renegade tools...
Guest author Esmeralda Swartz is chief marketing officer at MetraTech.At the inaugural Chief Digital Officer Summit in New York in March, where I moderated a panel discussion with CDOs from such companies as Disney ABC Studios, BBC, PBS and Rogers, defining the emerging role of the CDO was a key topic.The...
Guest author Indus Khaitan is a co-founder of Bitzer Mobile.Classical sales models are an artifact of the assembly line economy. Manufacturing builds parts; assembles finished goods, ships them to a warehouse and relies on sales and marketing to bring in revenue. This is how cars, medicines, beauty products, books, food...
Guest author Jyoti Bansal is the founder of AppDynamics.Long undervalued, Enterprise software businesses are now enjoying their day in the sun. On Wall Street, enterprise is the new sexy – but how did they manage to wrestle the spotlight from the consumers apps everyone was talking about not so long...
The meek may inherit the earth, but at this rate, DevOps will inherit the enterprise. At least, that's one lesson to take from a Puppet Labs survey of over 4,000 IT operations and development professionals. Whereas developers used to be second-class citizens within the enterprise, today they're taking on new authority and...
Guest author Jeetu Patel is general manager of EMC Syncplicity.As enterprise software moves into the world of Software-as-a-Service (SaaS) and consumer technology innovations invade the workplace, how companies evaluate enterprise software vendor changes dramatically in many way. Yet, in some ways, it remains the same.First, five things that SaaS changes...
According to Autodesk CEO Carl Bass, creating free smartphone apps is much more difficult than building expensive professional and enterprise software."People are more demanding for a low-cost consumer thing than they are for [expensive] profressional products," Bass told me in a sit-down at the company's slick gallery space in downtown...
For decades the enterprise software industry has grown fat on outsized, upfront license fees coupled with ongoing, high-margin maintenance streams. Cracks in the model have threatened to dismantle the system for years, as reported by The Wall Street Journal back in 2009, with CIOs chafing at paying for low-value, high-cost maintenance.But if Oracle's...
Guest author Lucas Carlson is the founder and CEO of AppFog.2012 was a huge year for the cloud, providing developers with a bounty of both public and private Infrastructure-as-a-Service (IaaS) providers, Platform-as-a-Service (PaaS) offerings and Software-as-a-Service (SaaS) options.Enterprise developers quickly understood the benefits of the cloud, and sunk their teeth...
In 2010, Apple captivated PC users with the release of the iPad. The thin and light tablet with exceptional battery life, ease of use and attractive design became the must-have mobile device for many corporate executives and employees. With nothing comparable in the Windows PC world, Apple had the business...
Guest author Sanjay Poonen is head of SAP's mobile division.Mobile devices have become the world's steady companions that we take anywhere and use everywhere. A recent forecast by McKinsey & Company estimates that by 2014, 1.7 billion mobile devices will be accessing the Internet - and a steady diet of...
Guest author Robert LeBlanc is Senior Vice President of IBM Software Group.The era of the mobile enterprise has officially arrived. Half of American workers are now using smart devices for work as well as personal usage. The use of those devices is now at a critical mass and it's just...
Guest author Vijay Dheap is a Mobile Security Strategist at IBM.Security is a balancing act, especially when it comes to emerging technologies that promise to unlock massive business potential. Each new wave of change requires an enterprise to adapt its security posture, or risk being left behind - or exposed...
If you're like most enterprise IT professionals, you have serious concerns about cloud computing. According to a new Lieberman Software 2012 Cloud Security Survey, sponsored by the Cloud Security Alliance, 88% of the 300 IT professionals surveyed believe that some of their data hosted in the cloud could be lost, corrupted...
The enterprise is potentially months away from a significant crisis, a slow-moving malaise that will weaken the efficiency of accessing a company's data and intellectual property. In the worst case scenario, companies could lose information forever. And yet few enterprise IT vendors are paying any attention.The problem is that employees are busily...
Last Wednesday, ReadWrite Editor-in-in-Chief Dan Lyons sat down with 27-year-old Box CEO Aaron Levie to discuss the complex market of enterprise cloud technology in the third ReadWrite Mix event in San Francisco.(See also Box CEO Aaron Levie On The Uncertain Landscape Of Enterprise Software [Video])In the one-hour sit-down, Lyons and Levie covered surprisingly diverse topics, from...
Guest author Bart Copeland is CEO of ActiveState.Jetpacks, flying cars, hybrid cloud. Which one will be ubiquitous in two years? Here’s a hint: It’s the one that doesn’t involve personal air travel.In two years, the cloud-computing-enabled enterprise will have the enviable luxury to take much for granted, including accelerated time...
Last Wednesday, ReadWrite Editor-in-in-Chief Dan Lyons sat down with 27-year-old Box CEO Aaron Levie to discuss the complex market of enterprise cloud technology in the third ReadWrite Mix event in San Francisco.Lyons and Levie touched on a wide array of subjects, from sly stabs at Microsoft to how Box grew from...
Bring Your Own Device (BYOD) is more than a fad. It's a movement toward a different kind of enterprise computing. BYOD requires a lot of planning and work, but businesses that embrace the change can find new efficiencies and actually increase security. Here are 10 tested tips to make your...
You do realize that you work for the only company on the planet that isn't leveraging Big Data? That everyone else is gaining competitive advantage by aggregating cash register receipts, the weather in Miami, your sister's Facebook posts and the average shelf-life of Lindt chocolate? That you, in fact, are...
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