Shopify and Shopify Plus are both similar tools for ecommerce, designed for different sizes and types of businesses. Shopify is geared toward small to medium-sized businesses, while Shopify Plus was created with large businesses, corporations, and B2B operations in mind. There is some overlap between the two, but typically one...
For the last 5 years, big tech companies like Adobe, Microsoft, Salesforce, and Google have talked about the term “digital transformation.” The idea being, moving old systems into the digital and virtual world. At the large company level, those changes were accelerated with the events of 2020. “We have crammed...
While 2020 may be remembered for being the year of the global COVID-19 pandemic, 2021 has quickly shaped up to be something else entirely: the year of the meme investor. From the initial rise of these so-called “meme stocks,” to the sudden uptick in what is now being dubbed “meme...
We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling content that captures the attention of their audience. One strategy for capturing attention is building awareness and credibility through the top of funnel marketing. This article will discuss what top-of-funnel...
COVID-19 has changed the way people worldwide behave daily, and nowhere is this felt more keenly than in bricks-and-mortar retail. For decades, retailers have been trying various customer engagement strategies to bring people in and let them browse samples and linger to their heart’s content. But the pandemic has made...
There are a lot of situations where being smaller is an advantage, but negotiating with suppliers isn’t one of them. While giant corporations can negotiate on the strength of their purchasing power, smaller companies must find strength in numbers. A group purchasing organization leverages the collective buying power of its...
COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they'll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here...
The real estate market has issues that end up making housing more complicated for buyers, sellers, and investors. Millennials and younger generations are finding it harder to buy their first home due to inflated prices in most areas. And many of us lived through the 2008 economic crash that resulted...
Are you considering starting up your own business? The reality is that the world as we know it has changed. And, no one really knows what the future holds. Consequently, it is understandable that people, especially those who have either had to take a pay cut or have been furloughed....
Now is not the time to stop selling. Though the new decade got off to a rough start, businesses waiting for the dust to settle could find themselves waiting a long time. Small businesses, which make up 44 percent of the American economy, must find a way to keep revenue...
Whilst governments attempt massive crackdown on email spammers via laws like GDPR, some of the world’s largest tech behemoths are working hard to eliminate email and link building tactics that sit on the negative end of the bell curve. But instead of regulating with punitive legal measures, they regulate via...
By next year, 85% of all customer interactions will be handled without a human agent. Yet nearly the same percentage of consumers (79%) wants human-based service. Computers may be more capable than ever, but most customers still prefer to interact with other human beings. The key to making machines work...
On-premises software installation is taking its final breath. In just a short time, the cloud will completely dominate the software delivery market. Why are cloud computing delivery models so definitively poised for domination? They are simply more effective — for the software provider and the customer — than any other...
I’m sure you are aware of the alarming rate at which E-commerce businesses shut down. If not, let me share with you the results of recent research about E-Commerce Startups. “90% of the E-Commerce Startups fail within their initial four years.” Are the reasons for startup failure the same as...
Chicago has always been known as my kind of town, and that kind of inclusive thinking is precisely why it has taken on a new persona in recent years. A trip down the Chicago river highlights the city’s rich history. Colorful, familiar names like Wrigley, Sears, and Oprah remind us...
Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call...
In recent years, social media has become relatively the most effective marketing way to get your voice across over to consumers. The catch, however, is that you must have an efficient means of measuring your outcome. You'll not want to waste your money even though social media is cheaper than...
One of Silicon Valley's most compelling attributes is its lack of interest in the traditional bottom line. While most companies focus on revenue and profitability, Silicon Valley leaders tend to view valuation as a success barometer. Because of this mindset, Valley-based companies don't mind taking significant risks as long as...
So you are the new victim of nefarious hackers. I know that you are nervous and worried and that’s natural. But, be calm; this is not the end of the world. Hacking is quite common, and so is the recovery of hacked websites. You will be successful in getting your...
Sheryl Sandberg, Ginni Rommetty, and Susan Wojcicki — who help lead Facebook, IBM, and YouTube, respectively — are names every American should know. The reality? Not even one in 25 does. When LivePerson asked American adults to name a famous female tech executive, just 4% were able to. In contrast,...
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