What's the one thing every organization is trying to achieve? The answer: growth. It doesn't matter if you own a plucky SaaS startup or manage a fortune 500 company; you're always trying to grow brand awareness, customer satisfaction, sales -- and your bottom line metric. That's why the product-led growth...
With even a handful of eloquent, praising testimonials, your business will have a much better chance of capturing new customers – and building initial trust. And if you’re an established brand with a few thousand (or more) loyal customers, it shouldn’t be hard to collect the testimonials you need to...
2020 started with a lot of concern; individuals, businesses, and governments were all thrown into a state of confusion. COVID-19 ravaged the world and there was no known remedy. 2021, however, promises to be a year full of hope. Pfizer and its partner BioNTech have filed for emergency authorization in...
2020 may have paused normal activities for most people, but the tech world advances at an unprecedented pace. As engineers, coders, and inventors continue to push the envelope, it can be tough for consumers to keep up with each and every new development. We have Black Friday this week and...
There’s always a new software or product launching in today's ever-changing, fast-paced digital world and hoping to make traction. First impressions are extremely powerful, so it’s important to make a memorable impact. A successful product release marketing plan will capture your users’ attention and make a lasting impression. Potential users...
Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea - what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what...
It’s no secret that productive employees are a tremendous asset to the companies they work for. A study proving the worth of employees (as a company asset) was officially confirmed by Gallup’s 2017 State of the Global Workplace Report, which stated: Companies with highly engaged workforces outperform their peers by...
Earlier this year, Twitter quietly removed its vowels and released Twttr, a platform that essentially acted as a prototype for design changes and feature tweaks the company was considering for its regular site. By creating a separate application under the platform’s original name, the company signaled an attempt to get back to its...
For years, the business world lived under the false pretense that open plan offices were a killer idea. I myself even bought into the hype. At Netconcepts, the digital agency I founded (and sold in 2010), only the executives had offices with doors that closed. Open plan offices were a...
A career in sales is supposed to be lucrative and fulfilling, not frustrating. Good salespeople consistently close deals and increase their earnings, developing wide networks of happy customers along the way. Why, then, do so many salespeople struggle to live out the professional success of their dreams? Drive, training, persistence,...
Tech is a difficult — and fickle — beast to manage these days. Many companies are focused on building something flashy or rendering their competitors obsolete. That’s great in terms of elevating competition and pushing the industry as a whole toward innovation. As long as brands are in the business...
A new day and we've got a shiny new Google Pixel Slate in the office and we are ready to take it for a run. The device was announced a couple months ago. The Pixel Slate is Google's answer to taking on the iPad Pro and Surface. The new 2-in-1...
Samsung's 2016 line of SUHD TVs have received quite a lot of positive words around the tech media ever since it was announced at CES 2016, Las Vegas. The company had launched not one or two but a total of 49 TVs at the same time. At the time of...
Wow, the Samsung Gear S2 has received some fantastic reviews by some of the best known websites / tech fanatics out there!!! They love the look of the added functionality of the rotating bezel and a user Interface that is different to the Apple iWatch or Android Wear. The...
You won't be able to get an Apple Watch yourself for another couple of weeks, but the early reviews—from publications ranging from the New York Times to CNET and the Verge—are in.The bottom line? Apple's much-hyped wearable is stylish and has lots of promise, but also falls short on several...
If you feel like your daily computer grind could use a little oomph, we've got some. A handful of these add-ons can make tasks that were previously awkward at best a breeze. Most of these tools for OS X are free and the rest are cheap—and all of them are essentials in...
Microsoft badly wanted its Surface RT to succeed, and yet it managed to do everything possible to ensure the tablet's demise.As a product of technological innovation, the Surface RT is underpowered and ill-equipped. And as a retail product, it was too expensive and poorly marketed. No wonder the company wound...
As Microsoft struggles to bring its lucrative Office franchise to Android, iPhone and iPad, investors and developers are seizing the opportunity to create business and productivity software optimized for the new era of mobile computing. These new tools won't tend to look anything like Word, Excel or PowerPoint - nor Apple's...
The reviews for Microsoft's Surface Pro tablet are in, and people seem to like the full Windows 8 version of Microsoft's tablet a lot more than they liked the Surface RT. Last year, the Web gave middling scores to the Surface RT, based on what reviewers considered flaws in the basic...
Apple's online retail store fell short of customer expectations over the holiday shopping season. Satisfaction with the company's website fell to a four-year low, according to ForeSee's annual Holiday E-Retail Satisfaction Index. One big problem, no customer reviews to help shoppers decide which product is right for them. Apple's Wake Up CallApple's...
Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.
Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.
Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.
