While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021...
As your business grows chances are that you may need to make certain important decisions regarding the business. One of these decisions will likely revolve around the legal structure of the business. This may be as a result of taking on one or more new business partners, selling some of...
I've been increasingly aware of an inclusivity in tech problem. In 2017, I came across a non-profit in LA that was tackling a big, complicated part of the problem: career opportunities for young people of color in low-income communities. Their program met kids in middle and high school and taught...
Hello, everyone! In this session of the Turing Distinguished Leader Series, we conversed with Michael Immell, Director of Engineering at Rachio. Michael has extensive experience in engineering leadership and management. Michael is a people-oriented leader focused on delivering excellence. In the discussion below, Michael shares insights into managing remote teams. ...
In today’s fast-moving and competitive business environment, an efficient and responsive IT department is key to your company’s success. Many technologies and strategies exist to improve this vital component of your enterprise. However, the software development team is where you can channel your efforts for maximum gain. You expect top-notch...
Artificial Intelligence is known as a constructive disruptive technology; it has disrupted the Tech-World for good. Today, AI has revolutionized almost all sectors and industry domains due to its practical implementations. As a result, people and organizations utilize Artificial Intelligence-powered tools and solutions to make their processes efficient and productive....
Pay-per-click (PPC) ads have evolved to become one of the world's most popular digital marketing strategies. You can get started with minimal training, take advantage of some of the most popular platforms on the Internet, and see an ROI that trounces the ROI of most other digital marketing strategies. PPC...
Family and friends of ReadWrite -- you will see a few ads in the gift list below -- but I had to hurry and get some screenshots off of Amazon because I'm rushing to get this list out to you today. You'll find many wonderful items for the special people...
Not every house can be a smart home. Unfortunately, some lack the opportunity to become updated enough for that grand title -- here's a lighthearted look at smart home technology. Home smart home. Be it ever so humble, there's no place like a smart home. There's been a lot of...
Expertise is dead. And experts killed it. Have you ever seen an ad from someone on Facebook (or while conducting a Google Search) that claimed the presenter was an “expert” or a “guru” at some business-related topic? For example, imagine an ad that says something like this: “I’ve helped businesses...
Look at the recent rise of streaming services and off online stores, and it all starts making sense. So, finally, there’s a shift happening in how we shop. The pandemic has forever changed the retail landscape, making it much more digital. And as brick-and-mortar stores give way to ecommerce, retailers...
Don't worry about the bad press your brand gets. When you pile on genuine, positive reviews your rating will skyrocket. One of the biggest bugaboos of brand managers today is the negative comment. A negative comment on social media often sends brand managers and their minions into a tizzy. They...
In today's fast-paced business world, it is more important than ever to have a reliable company formation service on your side when starting your business. In the world of entrepreneurship and business, there is no such thing as a small company. You need to consider everything: legal matters like patents...
We are at the forefront of the digital revolution, with virtually all of us now dependent upon it. Just the use of the Internet and various services related to it, like using a social media platform, has become an integral part of our lives. There are several aspects for which...
Every day, cloud technology becomes more critical for businesses across a variety of sectors. Even industries that have historically been reluctant to adopt cloud-based systems are becoming more open. Knowing and understanding cloud-based tech has opened the door for unparalleled innovation and ML, and has fostered what many experts feel...
The idea of talking to a machine a few decades ago would have belonged to the realm of science fiction, if not idiocy. And yet, after years of rigorous multidisciplinary research and development, here we are. A future where millions of users command and interact with a growing number of...
A lot of people are talking to computers. They just don’t know it. After digging into some research, one Forbes author concluded that up to 84% of consumers had been helped by machines. Yet around half had no idea they weren’t speaking with humans. How is this kind of relationship...
Most corporate employers have an employee handbook, but many do not realize how important it is for their company. On the other hand, smaller businesses often don't have a company handbook when they definitely should have one. An employer's handbook can be a great resource in the event of any...
Disability care is practical help with anything from everyday tasks. A disability is a mental or physical impairment with longstanding and significant effects on someone's ability to undertake day-to-day chores. Unfortunately, people living with disabilities are talked about as though they make up one group. Disabled people face different challenges,...
The human race has evolved over millions of years by sticking together, working in groups and teams. Living in groups has helped humankind survive on this planet and thrive better than any other species. Considerable credit goes to this particular nature of humans, i.e., living in teams. Therefore, team-building activities...
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