Is your brand ready for the metaverse? It can be a complex question — for one thing; the answer depends on what “the metaverse” refers to for you as a business owner. For another, it can depend on the type of business that you run. But, ultimately, brand owners want their companies to be ready […]
How Website Design Can Become the Face of Your Brand
If you have an internet-based company, especially an eCommerce site, you’ve probably already spent a lot of time optimizing your website design. Optimized web design, fast loading speeds, and attractive graphics are all part of drawing customers in. But have you ever thought about taking it further — and making web design an integral part […]
What is a Brand Image and How Do You Measure it?
Brand image is a lot of things, depending on who you ask. It’s the primary identification of a company — true. It’s the way a company connects with its audience — also true. It’s the logo that marks products produced by the brand — well, now you’re oversimplifying. As a matter of fact, brand image […]
Will AI Powered Logo Tools Drive Designers Out of Business?
These days, it’s easier than ever to create a piece of graphic design, and this is especially true for logo design. These small graphic works tend to be simple, with relatively few elements and limited colors. They serve the purpose of identifying a brand and have few requirements. However, the design must be memorable, unique, […]
How SaaS Companies Can Adopt the Reduce, Reuse, and Recycle Mantra
Reduce, Reuse, Recycle — You’ve heard it before, but did you know the saying dates back to the 1970s? That’s when Americans first really got into the underlying earth-conscious movement. As a philosophy, the three Rs have heavily impacted everyone from individual families to large corporations. How SaaS Companies Can Adopt the Reduce, Reuse, and […]
5 Smart Business Objectives Entrepreneurs Should Focus on Now
The year 2020 really did a number on individuals, businesses, and the world in general. Looking at the toll that a worldwide pandemic took on companies, the Washington Post states that over 100,000 small businesses have closed their doors forever as a direct result of the virus and the effect it had on the economy. […]
Every IoT Business Should Know About the Pillars of Sustainability
The Internet of Things is a pretty hot topic these days, for a variety of reasons. First, the internet favors IoT, especially in light of the online trend that has spiked in the past year and a half. Also, there seems to be an endless supply of new ways to put the internet to work […]
How to Build Your Startup Brand from Scratch
Every business starts somewhere, and for a startup, that somewhere is in the concept. You get an idea for a great product, and then you build around it. Every aspect of your startup goes back to the kernel of the original idea, because that’s how building works. How to Build Your Startup Brand from Scratch […]