The metaverse is getting much attention now as technologists, marketers, and pundits examine and debate what’s possible in this domain and how companies can leverage it. As a result, brands may wonder if they should create metaverse experiences now or wait and see if the metaverse lives up to the hype. We think the decision […]
Mike Buob is the Vice President of Experience & Innovation at Sogeti, part of Capgemini. He has been with the Capgemini Group for over 16 years helping clients create impactful experiences for their customers. Mike has a diverse background in technology, innovation and strategy which has allowed him to play a critical role helping organizations with their transformation and innovation initiatives. He is based in Cincinnati, Ohio.