In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]
Content Strategist and Content Writer
Manisha Sukhyani is a content strategist with 7+ years of experience in writing and strategizing content. She helps businesses in crafting effective content strategy that stands out from the crowd. In free time, she hones her story telling skills.