Over the past few months, artificial intelligence (AI) has been omnipresent. It’s a hot discussion topic ranging from AI-driven personalized digital marketing and business communication to cyber security testing. Especially generative AI, like ChatGPT and Bard, has seen constant publicity. But caught up in the deluge of AI coverage, it’s difficult to pinpoint how it […]
How to Start a High-Converting Email Marketing Series for Your Startup
One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google Ads – email is still one of the most effective avenues to pursue. If done right. This article […]
10 Business Communication Trends that are Here to Stay in 2022
Throughout 2020 and 2021, the pandemic has fundamentally altered how businesses communicate, both internally and with their customers. Some of the developments of the last two years have begun to reverse – with many meetings shifting back to in-person formats as social distancing measures are slowly being rolled back. However, other changes are here to stay. Here […]
5 Ways Identity Theft Threatens Businesses – And How to Protect Yourself
The past few years have seen an explosion in the rate of cybercrime globally – especially since the onset of the COVID-19 pandemic and the widespread switch to online operations. According to cybersecurity experts, losses due to data breaches this year will exceed $6 trillion worldwide. That’s over 60 times the total tally of cybercrime […]
9 Small Business Cybersecurity Trends You Need to Know About in 2022
Over the past two years, cybersecurity has become an increasing concern for small businesses. With the surge of remote work after the onset of the pandemic, small businesses have become more vulnerable. As the number of cyber-attacks has soared, so has the number of small businesses that have become victims of successful breaches. Unfortunately, many small […]
How to Develop a Cybersecurity Strategy for Your Online Business
Since the onset of the COVID-19 pandemic, and with the subsequent shift to work and life online, cybercrime has been booming, forming a serious threat to the digital security of businesses. According to a recent cybersecurity report, cyberattacks are the fastest-growing crime segment in the United States. For 2022, experts predict $6 trillion in global […]
Data Integration: How Connecting Business Apps Boosts AI Capabilities
Artificial intelligence (AI) and machine learning (ML) have become omnipresent in our personal lives. The same is true in the business world. Data integration can help businesses take their AI applications to the next level. In many respects, AI is now a mature business technology. Consequently, it’s no longer the sole province of pioneering companies. […]
How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup
When you’re growing your startup, there are countless things to consider – from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you’ve got to get the word out to create an audience for it. This is where digital marketing comes in. […]
How AI is Revolutionizing Business Telephony from IVR to Sales Coaching
Artificial intelligence (AI) and machine learning (ML) technology permeate every aspect of our lives, whether we realize it or not. It’s easy to surprise many people with the presence of AI in some areas. They’re baffled to learn that AI helps pollinate crops, brew better-tasting beer, and create new fragrances. Here is how AI revolutionizes […]