dave copeland

Latest Posts From

What A Facebook Social Search Engine May Look Like

What A Facebook Social Search Engine May Look Like

When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine – and perhaps the entire company – on a new kind of search that puts social context first.

Facebook’s New iOS Apps: Pros & Cons

Facebook’s New iOS Apps: Pros & Cons

Released four weeks ago, Facebook’s new iPhone and iPad apps have proven a hit: The average rating jumped from 1.5 stars to more than 4 stars on iTunes store, and users are raving about the improvement in speed when compared to Facebook’s previous HTML5 app. As in all things Facebook, though, users have complaints and see room for improvement.

Facebook’s 2012 Slide Looks A Lot Like MySpace’s 2008 Demise

Facebook’s 2012 Slide Looks A Lot Like MySpace’s 2008 Demise

Shareholders pushed Facebook’s stock up slightly last week after reassuring comments from CEO Mark Zuckerberg. In the process, they overlooked a significant decline in two key areas reported by comScore: U.S. desktop usage, where Facebook has traditionally sold most of its ads, is down 12% among younger users (12 to 24 years old), who…

Behind Facebook’s Campaign to Delete False Likes

Behind Facebook’s Campaign to Delete False Likes

Facebook has launched an ambitious program to remove phony likes. Indeed, a substantial percentage of likes on the site are dubious, experts say. The trick for the social network is to delete false ones without doing away with legitimate likes, which would alienate members and advertisers.

A “Pepsi Challenge” For Bing & Google

A “Pepsi Challenge” For Bing & Google

Microsoft is so confident that its search engine Bing outperforms Google that is has created the Bing It On Challenge. But an academic study released earlier this year suggests that the best engine for you depends on the terms you’re searching.

Three Ways Advertisers Can Avoid Click Fraud

Three Ways Advertisers Can Avoid Click Fraud

Earlier this week, we reported on a study that found nearly one in five clicks on mobile advertisements were fraudulent. These clicks represent a tremendous waste of ad spending. So we asked experts about the best ways for advertisers on both mobile devices and Web sites to avoid fraudulent clicks.

Study: Four out of 10 Mobile Ad Clicks are Worthless

Study: Four out of 10 Mobile Ad Clicks are Worthless

First, the good news: The number of click-throughs on mobile advertisements that were mistaken or fraudulent dropped slightly over the last year. Now the bad news: As much as 40% of clicks on mobile ads are so-called worthless clicks, offering no return on investment for the advertiser, according to a new study.

Study Tells Why We Can’t Resist Facebook Games

Study Tells Why We Can’t Resist Facebook Games

Revenue from social networking games is expected to top $4.5 billion this year, up from $3.2 billion in 2011, and it looks like online-game sales could surpass retail sales as soon as next year. A Chinese study tries to figure out why these games are the fastest growing segment of the $66 billion video-game industry.