Yelp, the leading website for online reviews of restaurants, hotels and other service-based businesses, has long denied ongoing allegations of pay-for-play. But small business owners continue to insist their good reviews are being held hostage until they agree to buy advertising.
When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine – and perhaps the entire company – on a new kind of search that puts social context first.
A host of firms claim they can protect you and your brand from bad online reviews. But the best approach may be to get your fans to support your reputation for you.
Were Paul Revere alive today, he likely would have liked Facebook and had many friends there. But he would have loved LinkedIn. The reason why explains his famous role in the Revolutionary War. It also explains why most marketers still can’t make social media really work for them.
Less than 12 hours after Facebook’s manager of media partnerships told developers that the company is moving away from passive sharing apps, a clue about the the move showed up in newsfeeds.
Buying follower views and likes on social networks is a bad idea. Everyone knows that. But how, exactly, does it harm a business? Let us count the nasty ways.
Sorry, Facebook shareholders, but your company won’t succeed in mobile until it can engage participants with ads.
Released four weeks ago, Facebook’s new iPhone and iPad apps have proven a hit: The average rating jumped from 1.5 stars to more than 4 stars on iTunes store, and users are raving about the improvement in speed when compared to Facebook’s previous HTML5 app. As in all things Facebook, though, users have complaints and see room for improvement.
Shareholders pushed Facebook’s stock up slightly last week after reassuring comments from CEO Mark Zuckerberg. In the process, they overlooked a significant decline in two key areas reported by comScore: U.S. desktop usage, where Facebook has traditionally sold most of its ads, is down 12% among younger users (12 to 24 years old), who…
The much-anticipated Facebook Exchange, intended to help advertisers target ads at customers who have visited their site, finally launched Thursday and the early indications are it could be a game-changer.
In his first public comments since Facebook went public, CEO Mark Zuckerberg expressed disappointment with the company’s recent performance and hinted at new search and mobile strategies. But here are three concrete ways Facebook can make members, advertisers and shareholders happy again.
Following up a survey that found dissatisfaction with airport and airline tech offerings, we asked frequent fliers and a pilot if the survey reflected the reality of the tech-unfriendly skies.
News outlets breathlessly reported last week that Twitter was projected to overtake Facebook in mobile-ad revenue for 2012. But they missed the bigger picture.
Facebook has launched an ambitious program to remove phony likes. Indeed, a substantial percentage of likes on the site are dubious, experts say. The trick for the social network is to delete false ones without doing away with legitimate likes, which would alienate members and advertisers.
Accidental clicks cost mobile advertisers tons of money. The key to minimizing the damage is to insist on transparency before bidding on ads.
Microsoft is so confident that its search engine Bing outperforms Google that is has created the Bing It On Challenge. But an academic study released earlier this year suggests that the best engine for you depends on the terms you’re searching.
Earlier this week, we reported on a study that found nearly one in five clicks on mobile advertisements were fraudulent. These clicks represent a tremendous waste of ad spending. So we asked experts about the best ways for advertisers on both mobile devices and Web sites to avoid fraudulent clicks.
Facebook members are uploading about 300 million photos every day, giving an unexpected new life to companies that print photos.
First, the good news: The number of click-throughs on mobile advertisements that were mistaken or fraudulent dropped slightly over the last year. Now the bad news: As much as 40% of clicks on mobile ads are so-called worthless clicks, offering no return on investment for the advertiser, according to a new study.
Revenue from social networking games is expected to top $4.5 billion this year, up from $3.2 billion in 2011, and it looks like online-game sales could surpass retail sales as soon as next year. A Chinese study tries to figure out why these games are the fastest growing segment of the $66 billion video-game industry.