Beta Testing: Where Do You Find Qualified Guinea Pigs?
Beta testing can be a bitch - especially when you're working with complex business technology that doesn't make sense for consumers.
Rieva Lesonsky
Rieva Lesonsky is CEO of GrowBiz Media, a media company specializing in covering small businesses and entrepreneurship. A nationally known speaker and authority on entrepreneurship, Lesonsky has been covering America's entrepreneurs for more than 30 years. Before co-founding GrowBiz Media in 2008, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky served on the Small Business Administration's National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive the entrepreneurial revolution in secondary education. The ASBDC awarded her a Champion of Small Business award. And in 2011 she was named one of the nation's top 100 Small Business Influencers.
