Verl Allen

Verl Allen

Digital marketing and analytics leadership veteran. Tracking First CEO.

Latest Posts From Verl Allen

redefining in-store customer experience

The Enterprise Marketing Disconnect that Nobody Wants to Talk About

Enterprise marketing teams have a big problem that nobody wants to talk about; they have no idea if their cross-channel campaigns have performed well or completely failed. The dilemma comes from a fundamental disconnect between analytics and business intelligence (BI) tools and the thousands of marketing point solutions used to create and launch campaigns, resulting […]