Verl Allen

Verl Allen

contributor

Digital marketing and analytics leadership veteran. Tracking First CEO.

Latest Posts From Verl Allen

Enterprise Marketing Disconnect

The Enterprise Marketing Disconnect that Nobody Wants to Talk About

Enterprise marketing teams have a big problem that nobody wants to talk about; they have no idea if their cross-channel campaigns have performed well or completely failed. The dilemma comes from a fundamental disconnect between analytics and business intelligence (BI) tools and the thousands of marketing point solutions used to create and launch campaigns, resulting […]