Nora Leary

Nora Leary

Co-Founder

Nora Leary is the co-founder of Launchway Media, a digital marketing firm that works with startups and SMEs in high-tech industries.

Latest Posts From Nora Leary

Why Latin America is Ready for IoT Growth

Why Latin America is Ready for IoT Growth

Smartphone adoption is sweeping across Latin America, making it a prime location for new technologies. The Internet of Things industry, in particular, is gaining speed in the region. Micromarket Monitor forecasts that the IoT sector in Latin America will increase from US$14.2 billion in 2013 to US$44.4 billion in 2019. It is good to know […]

Five Ways to Close the IoT Skills Gap

Five Ways to Close the IoT Skills Gap

Businesses around the world are dealing with an IoT skills gap. The numbers speak for themselves. According to a report by Inmarstat, 76% of companies surveyed need additional senior, strategic level staff with skills in IoT, and 80% did not even have the IoT skills required to ensure their IoT solutions work as intended. But […]

content marketing changes

How IoT Will Change Content Marketing

The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]

is IoT less expensive in Latin America?

Top 10 Latin American IoT Startups to Watch

IoT is taking the world by storm and rapidly gaining ground. In 2015, there were about 15.4 billion connected devices. IHS says this number will grow to 30.7 billion in 2020, and 75.4 billion by 2025. As the demand for connected device technology increases, so does the number of emerging IoT startups. But it’s not […]