Tips Optimize Your Website with Overstat Testing your website is crucial, but far too often, it simply doesn't happen. The reasons can include cost, convenience, tech resources - you name it. But a company onstage today at LAUNCH wants to take away those excuses and make website testing - and, of course, website optimization - incredibly easy. Overstat has a number of competitors in… Audrey Watters View comments
Trends 4 Tips for Applying Game Mechanics in Corporate Settings The Institute for the Future's Foresight Engine (formerly known as Signtific Lab) is a platform to help large organizations or groups generate ideas by thinking about a variety of possible future scenarios. Participants communicate their thoughts in short, 140 character messages. These messages can be new ideas, thoughts on someone else's ideas… Enterprise Klint Finley View comments
mobile A Sneak Peek Into the Future of Beluga The SXSW conference in Austin, Texas is just around the corner and this year's battle, it seems, is group messaging. The blogosphere is abuzz with talk of apps like GroupMe and Beluga, two forerunners in the field, and yesterday we got to sit down with Beluga's three founders and talk a little bit about what makes their group messaging app… Mobile Mike Melanson View comments
mobile Like WordPress for Mobile App Creation: Cabana is a Service to Watch Is it possible for a visual drag-and-drop mobile app creation tool to deliver a sophisticated product? A service called Cabana was unveiled at the Launch conference today and says it aims to do just that, like WordPress for web and native mobile apps. There are a number of other companies offering this kind of service, most notably Widgetbox… Mobile Marshall Kirkpatrick View comments
Tips Eye-Tracking & User-Testing Made Easy with YouEye User testing with eye-tracking software can be an expensive undertaking. But a startup on stage today at LAUNCH may offer a way to simplify that process - both in terms of cost, testers and technology. YouEye uses a webcam to record users' behavior on a website. Eye-tracking can point to the areas on your site where users are drawn and those… Audrey Watters View comments