Funding Announcements

The ReadWrite Mission

ReadWrite is the leading media platform dedicated to IoT and the Connected World. We work with the industry’s top technologies, thinkers, and companies to tell the stories that drive this world forward. We strive on a daily basis to answer the critical questions on your minds – about the data, privacy, security, and platform issues, and how all these ecosystems come together for you. Our content lives at the intersection of entrepreneurs and enterprise, the birthplace of these new technologies that will impact every industry they touch.

Our Focus

• We cover IoT and the Connected World…exclusively 
• We cover new topics that no one has covered or even thought of yet
• We also cover existing topics, but with a new angle or insight
• We are provocative, but backed by data and rigor
• We are controversial and sometimes combative, but always driving towards a conclusion
• Why does someone need to read this (in other words, did we answer a question)

Not Our Focus

• We don’t cover apps (RARE exception: An app that has connected a whole of new things into a community…which probably means it’s not really an app story, right?)
• We don’t follow individual crowdfunding campaigns (although we do periodic roundups of interesting crowdfunding campaigns)
• We don’t do games (sadly)
• We cover AR (as a great interface topic) but not VR (see “games” above)

ReadWrite Funding Announcements Guidelines

ReadWrite is seeking funding announcements from cutting-edge startups. The content should help our readers understand today’s technology, including how to invest in, apply, and benefit from it.

The content should attract those founders and inventors who are building the disruptive technologies and bringing those solutions to the masses around the world.

Funding Announcement Lengths

• We like to have funding announcement between 1,000 to 3,000 words. Preferably, we aim for 1,500 words.
• Longer interview lengths provide more relevant information that readers can use and helps bring them back to read more on our site.
• Longer, in-depth posts are also more likely to be picked up by some of our media partners.

Citations, Links, and Relationships

• Please have the first two links in every post point to relevant internal ReadWrite content that relates to your topic.
• Use external links for any third-party perspectives, evidence, and statistics.
• Only use credible sources, including research studies and major publications. Do not use Wikipedia.
• Disclose the nature of any relationship with a company or person that is mentioned in your content.
• If your post is a non-sponsored, non-affiliated product review, there needs to be a disclosure included at the top and bottom of the post.
• If you use a quote within an article, you may only link to their Twitter handle unless previously approved by our editorial staff.
• Please do not overly self-promote your own business if you include it in any of your content. We will remove anything that we deem too promotional.
• Our editorial staff reserves to right to add rel=”nofollow” to any link or remove a link attached to words or images before or after publication
• Do not link to any questionable sources or industries, such as pharmaceuticals, casinos, payday loans, or pornography.
• Buying, selling, or trading links that appear in posts is strictly prohibited.

SEO Best Practices

• HTML formatting related to bulleted lists, headers, bolding, etc.
• 1 WordPress category
• Shortened titles in the meta title section
• Alt tags for any images used in the blog post
• No keyword linking
• All quotes must be cited properly
• If there is a link in the post that isn’t valuable to the reader, it’ll be removed.
• We do NOT accept the following types of links in articles: Gambling, Casino, Drugs, Violence, Real Estate, Lawyers, Porn, Adult, etc. We reserve the right to remove every and all links in every post. We rarely do this but occasionally we do.
  

Formatting

• Write out numbers from 1, 2, 3, etc.
• Write percentages as digits.
• Use one space after all punctuation.
• Use the Oxford comma format.
• Capitalize first and last words in headings. All other words are capitalized in a heading except articles (an, a, the, etc.), coordinating conjunctions (for, and, or, but, etc.), and prepositions that contain three or fewer letters (in, one, at, etc.).
• Headers in H2 tags and sub-headers in H3 and H4 tags.
• No spam or div tags

Images

• A featured image should be least 1280 pixels and 853 pixels tall. Make sure that the featured image appears correctly before submitting your post.
• Use center alignment for photos within the blog post unless they are aligned with text.
• Set the display size for all images to “large.”
• Upload at least one image per blog post and place it within the first approximately 150 words.
• If you want to include images, please also share them via an online service (Flickr, Dropbox, etc.) and include the link. You can use your own images, but please note that. Note the source if you are using an image from a photo licensing service like AP, Getty, or Shutterstock. Also, include the name and email address of your representative so we can verify that you have rights to the image. You are solely responsible for obtaining these rights. By submitting a post, you represent and warrant to ReadWrite that you have done so.
• All images must have alt tags and title attributes. Use the title of the post or a brief photo description.
• Do not use charts, graphs, or illustrations from other websites unless our editorial staff has approved it.
• We do not accept any images that have a brand, logo, or external links displayed on them. There should not be any branded images that may appear to make the post into sponsored content.
• Memes are not acceptable images for our site.

Get Published

Note, every funding announcement must be UNIQUE  and include a UNIQUE quote from the CEO. We do not accept duplicate press releases spammed to 100s of publications. Thank you!

To publish a funding announcement on ReadWrite, follow our publish process below:

1. Review ReadWrite’s guidelines, example interviews, and standard topic focuses.
2. Create a funding announcement for your company. Again, this article must be UNIQUE. It also must have a UNIQUE quote from the CEO. These articles should engage the ReadWrite audience with your EXPERTISE, while also sharing about the cool things your company is doing. You are telling a story. You are NOT selling your company to our audience.
3. Add your final funding announcement total in the title in a format that follows our example posts. Please write an intro and conclusion. This is an article, not a quick debrief.  (Example Announcement 1, Example Announcement 2 )
4. Submit your article and payment to Readwrite. Note, if you do not follow guidelines and format, we will NOT post your article. Further, we will NOT be providing refunds. Just follow our rules!
5. Expect your article published within 7-12 business days. We will send you a publish notification via the email contact you specify!