Today, business leaders are being asked to make business and technical decisions about IoT and the Connected World. But there is no resource where they can go to read the stories and join the conversation about what is coming next.
THE READWRITE MISSION
ReadWrite is the leading media platform dedicated to IoT and the Connected World. We work with the industry’s top technologies, thinkers, and companies to tell the stories that drive this world forward. We strive on a daily basis to answer the critical questions on your minds – about the data, privacy, security, and platform issues, and how all these ecosystems come together for you. Our content lives at the intersection of entrepreneurs and enterprise, the birthplace of these new technologies that will impact every industry they touch.
- We cover IoT and the Connected World…exclusively
- We cover new topics that no one has covered or even thought of yet
- We also cover existing topics, but with a new angle or insight
- We are provocative, but backed by data and rigor
- We are controversial and sometimes combative, but always driving towards a conclusion
- Why does someone need to read this (in other words, did we answer a question)
NOT OUR FOCUS
- We don’t cover apps (RARE exception: An app that has connected a whole of new things into a community…which probably means it’s not really an app story, right?)
- We don’t do product reviews
- We don’t follow individual crowdfunding campaigns (although we do periodic roundups of interesting crowdfunding campaigns)
- We don’t do games (sadly)
- We cover AR (as a great interface topic) but not VR (see “games” above)
HOW TO ANNOY US
We get a lot of emails. But so does everyone, you might say, they’re free. Just delete them.
Deleting them is not free. It’s time-consuming. And the irritation it causes is fungible. Our colleagues don’t like us to be irritated. Then we do things like take the last cup of coffee and not refill the machine. And so on.
So, help us to help you help them.
We shouldn’t have to say it, but…if you send us an inappropriate pitch (by which, we mean something we clearly do not NOT focus on as a subject), it will be ignored and deleted. Yes, we understand everyone has a client who “kind of” fits in one of our areas of focus. Spam is in the eye of the beholder. But that’s our call. We know inappropriate when we see it.
Your follow-up email asking us if we’ve had a chance to read your inappropriate pitch? Also deleted.
Ask us again, and we might just have a guy swing past your place to explain some things.
At best, you can expect us to have a bot at some point that will ask you to re-read these guidelines — like what you’d get if you furiously pressed 00000000 in the automated phone system of a large corporation.
The Internet of Things is a hot buzzphrase right now, but inserting it into a non-IoT pitch will not magically get our attention. In fact, it may garner our scorn, or perhaps even public ridicule.
And clearly anything biased – racially, religiously, whateverly — will be terminated with prejudice. Ironic, in a way. Now you know how whoever you slighted feels.
So, are we good? Good. Let’s hug it out.
THE NITTY GRITTY
- Short articles are typically 400-600 words, but you can write up to a 1,000 words as needed. Anything over that…well, there better be a good reason.
- Basic stuff we need: Author name, title, headshot. If you think you’ll be posting frequently, please set up a contributor profile.
- Articles need at least two images: one for the featured image and one for the body of the story. The featured image should avoid white backgrounds or super light images as we float white copy over this.
- Images must be high quality but under 100kb each; compress appropriately, please.
- Video or graphics are great as well, and are appreciated by our audience.
- For SEO purposes, your article should have at least two external links, but nothing sales-related.
- You must get approval for quotes prior to publication.
- The article MUST be unique. It cannot have been published elsewhere. Breaking this plagiarism rule will get you banned.
- We do pay our freelancers. We do NOT pay for guest posts.
ENOUGH ABOUT US…WHO ARE YOU?
Please send all pitches to email@example.com
If you are an agent (PR, media relations, good friend, sly frenemy) submitting on behalf of your client and it will be a one-off submission for publication, you can submit via email.
If you’re a freelance writer interested in ongoing work, or a guest poster looking to talk to our audience on an on-going basis, you’ll need a ReadWrite/WordPress profile. It’s free and critical if we’re going to be working together a lot
Once you submit, a ReadWrite editor will look at the post for content, grammar, etc, and they will make the determination to publish it. The ReadWrite team alone maintains final editorial control.
As with our comments on inappropriate pitches to ReadWrite – whether in terms of subject matter, writing style or bias – any posts submitted not matching our content guidelines will be deleted.
We’re very busy, so you may never find out why we didn’t ultimately take the submission, but generally, if it hasn’t been published within two weeks (unless there are some kind of timelines for release of the information in the post) it’s probably not going to be posted.
OUR CONTENT VERTICALS
If you’re a freelance writer looking to pitch us story ideas or a PR/media relations person with a press release (again, see our note about spamming, above) please familiarize yourself with ReadWrite and its verticals.
We deliver our mission to our audience with a tailored set of content verticals designed to engage our readers, foster conversation, and drive community.
These verticals are:
- Devices – This is where the stories of wearables, home IoT, sensors, and all connected endpoints live
- Transportation – From autos to trucks, from airplanes to ships, the Connected World is bringing them all together
- Data/Security – The foundation of IoT is security, data, and privacy, and here great new innovations will happen
- Industrial – From factories to the fields, the Connected World is bringing labor, industry, and data together
- Cities -What do the smart cities of today and tomorrow look like, and how will they change our lives
- Health – From hospitals to people’s homes, IoT will bring together health and data in new ways
- Platforms – The underlying technologies driving the future of the IoT are the platforms being built today