User Experience

Discover Missteps in Your UX Design

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

App Marketers Turn AI and Machine Learning To Drive Growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]

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Take me out to the (augmented) ball game

Disclaimer: Parle Innovation and the eyeQ were part of ReadWrite Labs, ReadWrite’s IoT accelerator. I also act as an informal adviser for the company. Since the first sporting events were broadcast on radio in 1921, technology has continually changed the way fans experience games. Now, a personal smartphone accessory may significantly enhance the viewing of live events […]

The Role of AI in Assisting Customer Experience

To track all of the most relevant companies in the Intelligent Assistance ecosystem, refer to the “Intelligent Assistance and Bot” landscape provided by VB Profiles and Opus Research. From being the plots of sci-fi thrillers to being seen as threats by the working populace, Artificial Intelligence (AI) has during the last few years jumped into […]

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Will IoT change how we interact with mobile apps?

Mobile apps try to keep you glued on the screen for as long as possible, but in the future these experiences will become focused and unified, as they interact more seamlessly to become extensions of your IoT system. That’s according to Frank Palermo, the VP of digital solutions at Virtusa, who says the growth in […]