When it comes to advertising goods and services online, there’s no room to rest on your laurels. It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. There are five itchy reasons why you’re blowing your advertising budget. […]
GPS and location data allows you to track items, people, and even shipments. At any given time, you can see where something is, how long it might take to reach a particular destination, and also how fast it’s traveling. On a consumer level, the information is relatively limited. You can see a phone’s — and […]
For whom does the “Supercookie” crumble? Not for us.
One word: Ads.
It’s going to scan your Web activity and ignore your “do not track” browser settings. At least it’s telling us first.