When people think about the technology at Starbucks, free Wi-Fi, the loyalty program, mobile payments, or remote ordering usually come to mind. But it all started in a far less sexy way. Here’s why your company’s tech transformation starts with the backend. Most major technology overhauls start with a company’s backend—the tech running behind the […]
The Internet of Things (IoT) is set to change a lot of industries, but retail might see the largest investments as businesses look to reduce labor costs, improve sales, and draw customers back to the store. Retailers have already started investing in IoT, using Internet beacons to offer free Wi-Fi in stores in exchange for […]
Starbucks is one of the smarter businesses when it comes to integrating mobile technology, but the new CTO wants to make the experience even more simple, connected, and personalized. At the annual shareholder event in Seattle, CTO Gerri Martin-Flickinger laid the vision to shareholders of a future where customers have personalized menus, automatic orders, and […]
The mobile-payments partnership is done.
Merchants could save a bundle.
Cutting the last cord.
But you still can’t buy anything via Twitter.
Starbucks boasts one of the most-used mobile apps, but one security researcher exposed a way to hack the app.