tech starts backend

Why Your Company’s Tech Transformation Starts With the Backend

When people think about the technology at Starbucks, free Wi-Fi, the loyalty program, mobile payments, or remote ordering usually come to mind. But it all started in a far less sexy way. Here’s why your company’s tech transformation starts with the backend. Most major technology overhauls start with a company’s backend—the tech running behind the […]

Can you get your very own Starbucks? CTO says yes

Can you get your very own Starbucks? CTO says yes

Starbucks is one of the smarter businesses when it comes to integrating mobile technology, but the new CTO wants to make the experience even more simple, connected, and personalized. At the annual shareholder event in Seattle, CTO Gerri Martin-Flickinger laid the vision to shareholders of a future where customers have personalized menus, automatic orders, and […]