Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.
Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a company’s reach, add new audiences, enhance its value, expand its capabilities, and even boost its reputation by association. Marketing Week pointed out that behemoths like Amazon and Adidas have grown larger as a result of […]
A chatty confab with business partner Box.
A dozen entrepreneurs explain the precautions they took before taking on a partner.
The longtime enemies say that businesses can be more productive on Windows products thanks to their new détente.