Why Your Business Needs Copyrights

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

How Zite Thrives Inside CNN’s Old Media Empire

How Zite Thrives Inside CNN’s Old Media Empire

Integrating old media and new media can often be like trying to mix oil and water. Yet where many newspapers and cable companies have faltered, CNN has thrived. A lot of the credit goes to the cable news company’s acquisition of Zite, the makers of a popular iPad news aggregation app.

How Journalists Are Using SoundCloud

How Journalists Are Using SoundCloud

Musicians and remixers were among the first to settle into SoundCloud, but the social audio-sharing service has been expanding in new directions. The company is sharpening its focus on providing a hub for radio-style journalism and commentary with an interactive twist. (Part 4 of a 4-part series on how journalists are using social networks…

GOOD Magazine Retools As A Social Network For The Civic Self

GOOD Magazine Retools As A Social Network For The Civic Self

GOOD used to be a magazine. It attracted doers and makers and activists, people with a civic mission. It wasn’t able to make a lasting business out of that, and in June, it laid off most of its editorial staff. It relaunches Wednesday, and it’s almost unrecognizable. Instead of staff voices, the voices on the new GOOD are those of the doers…

Why Topic Pages Haven’t Worked For News Websites Yet

Why Topic Pages Haven’t Worked For News Websites Yet

Yesterday we outlined why topic pages are becoming increasingly popular on the Web, as a way to organize social or news content. As daily consumers of such content, we’re used to the chronological (and often real-time) ordering of updates from Facebook, Twitter, blogs and more. But the latest wave of Web publishing services, like Pinterest and…

How a Bogus Apple Rumor Hoodwinked Online News Outlets

How a Bogus Apple Rumor Hoodwinked Online News Outlets

Well, the experiment worked. A Swedish design firm called Day4 set out to demonstrate how easily false information could turn into news online, and boy was it successful. The company produced a mock-up image of a screw with an asymmetrical head, ostensibly designed by Apple to prevent users from tinkering with their devices. After posting it to…

Huffington’s Quick Leap From Pay Wall

Huffington’s Quick Leap From Pay Wall

Publishers looking to tablets for salvation may have been disheartened last week. Huffington, the iPad-based magazine from The Huffington Post, axed the dollar-per-issue price tag adorning its digital newsstand, offering each issue to readers for free. But publishers shouldn’t toss their pay-wall plan just yet. People will pay.

NASA Expanding Into Apps, More Video Games

NASA Expanding Into Apps, More Video Games

When Mars rover Curiosity touched down Sunday, August 5th, it was more than a technological triumph for the space agency; it was another victory in a four-year-old social-media campaign that has expanded to Google+ Hangouts, Angry Birds and Xbox 360 Kinect games and, in the future, maybe mission-specific apps.

How NBC’s Olympics Strategy Became a New Media Fiasco

How NBC’s Olympics Strategy Became a New Media Fiasco

As the 2012 Summer Olympics commenced, it seemed the most heated rivalry was not among the athletes but between NBC and its viewers. The broadcast network, which paid $1.18 billion for the right to air the games, seemed to have its streaming strategy sewn up. But a series of decisions about digital distribution did not sit well with U.S. viewers…