The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]
Some “mobile first” initiatives should save mobile for later.
When developing for mobile, do not — repeat, DO NOT — just port your desktop experience to a smartphone. You’ll regret it.
Mobility should be evaluated in the context of the other major technology shifts around it today, namely cloud computing, data analytics and social business.
The numbers don’t lie: Use these 10 real-life examples of top companies finding mobile success to help convince your business to get moving.
Mobile-only browsers like Dolphin end up competing for only a fraction of a fraction of the market.