Predicting Facebook’s Q3 Earnings: Reasons For Cautious Optimism

Facebook will release its second set of quarterly earnings as a public company on Tuesday, and early indications are they will be better than the results the social network announced in July. But even if they aren’t, Wall Street seems to be falling in love with the company all over again, as Facebook now seems to have an actual plan to get more of your money.

The Disconnect Between Mobile Advertisers and Consumers

The populace of the Internet has made its wishes painfully clear. They do not want to be tracked, do not want advertisers to identify them or their behaviors in any way, shape or form. Apple understands this, and that is one of the reasons that it is deprecating its Unique Device ID (UDID) in an attempt to pre-empt advertisers and analytics…

Facebook’s Next Advertising Move is Mobile

Mark Zuckerberg says he has always been reluctant to make Facebook all about the ads and less about the user experience. This is surprising, however, coming from a freshly minted billionaire who owns more than 25% of his own company and holds more than 50% of the voting power.

“Mark has an evangelical approach to advertising,” Martin Sorrell…

Mobile Minute: Data Created By 60 Seconds of Smartphone Use

We swim in a world full of data. Every time we play a mobile game and swipe a piece of fruit, shoot a bad guy, fling a furious fowl at a pen of swine or tap an ad, data is being created. Over the days and weeks that data adds up to the point where we can break it down into larger trends and take a full look at the landscape that has been…

Kindle Fire Use Fastest Growing Tablet Since Original iPad

The Kindle Fire has been released to great fanfare, mixed reviews and millions of devices sold. The device’s growth trajectory has already outpaced that of any other tablet introduced to the market. Secondary statistics show that the growth of the Kindle Fire rivals even that of the original iPad when it was unleashed on the world in the…

Android May Dominate the Numbers, But iPhone Most Desired

Advertising and data analysis firm Millennial Media issued its monthly mobile trends report this morning for October. It showed that the iPhone was the most used single device for the month with nearly 13% of all use across its network. While Android might dominate the ecosystem, the iPhone as a singular device is the most used smartphone on the…

Tapjoy Virtual Currency Goes to the Web to Skip Apple TOS

Mobile advertising platform Tapjoy is making a pivot with its consumer offerings to create a new application storefront that will showcase cross-platform mobile games tied to publisher virtual currency. Tapjoy, which has run afoul of Apple, with its pay-per-action service and advertising distribution model is adding the Tapjoy Games Web store to…

This Is Your Brain on 3D Ads

What makes a good advertisement? From a consumer’s standpoint, a good ad is entertaining, helpful, and hopefully not too much of an interruption. Ads are a part of life for consumers, especially on the Web. In exchange for getting all this stuff for free or cheap, we accept the background noise of advertising.

But advertisers don’t want to be in…

Google AdWords Reward Good Mobile Sites

Google has announced a shift in policy to reward sites with good mobile optimization with better AdWords performance. If you promote your site with Google AdWords, your ads will drive traffic at a lower cost if they link to your mobile-optimized site.

The blog post cites a recent study that found that 61% of users are unlikely to return to a…

Africa Mobile Ads Grow 40% in Three Months

Independent mobile advertising network, InMobi, reported a 37.9% growth in mobile advertising in Africa over the three months from February to May.

On InMobi’s blog, Surag Patel said, “This growth was largely driven by the continued growing trend towards smartphone adoption in these markets.”

WiO Connects TV to Mobile, Makes TV Ads Interactive

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves.
Through a mobile app running on customers’ phones, marketers can offer a variety of…

Google Goggles’ Experiment Merges Online & Offline Advertising

Google Goggles, the mobile app that lets you search the Web by simply taking a picture with your smartphone, is announcing a marketing experiment today that merges offline marketing with the mobile Web.

Today on its blog, Google announced that it is working with Buick, Disney, Diageo, T-Mobile and Delta Airlines “to extend some of their ofline…

How to Download Angry Birds for Free on Android

Mobile game maker Rovio released a free full version of their popular Angry Birds app for Android users today and the launch has subsequently taken down the company’s website and, at times, has impacted the app’s download page on the independent app store, GetJar, where the app is being exclusively launched. In fact, the app is proving so popular…

Advertisers Shifting Attention from Apps to Mobile Web and HTML5

Greystripe is best known for converting ads from Flash to HTML 5 for display in native apps across its advertising network. The service was wildly popular because it allowed ads to engage consumers with animation, touch interactivity and click-through actions on Apple’s Flash-free devices, which were dominating the mobile market.

The mobile market…

TeleNav Launches Mobile Ad Platform With Turn-by-Turn Directions

TeleNav, which offers branded and white-label navigation apps for a wide variety of mobile phones and carriers, just announced the launch of its own mobile advertising platform. While most mobile ad platforms now offer some form of location-aware advertising, TeleNav has a number of unique advantages, including the fact that its users are obviously…