“But Why?” Ask These Questions to Actualize Innovation Efforts

In this digital age when all the information in the world is readily accessible at our fingertips, the secret to digital transformation and innovation is not data — it’s questions. If you can ask the right questions and reframe the issues your organization is facing in the right light, then you can challenge assumptions and inspire true innovation […]

leadership has many aspects

How Great Leaders Respond to Negative Criticism in the Digital Age

Corporate leadership today is more public than ever before thanks to digital communication and the web. The status quo has been upended by the ease with which critics, pundits, and consumers can communicate with companies and express their dissatisfaction publicly and quickly. The result is a minefield for leaders who must tackle the negative and […]

Reddit may become a marketing best practice

15 Years Later, Reddit Could Be the Next Big Thing in Marketing

“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]

leadership lessons

What Business Leaders Can Learn from Professional Sports

While leading a business doesn’t indicate anything about one’s athleticism, both athletes and entrepreneurs draw from a similar set of skills in order to achieve the same end: a cohesive, peak-performance team. Much of what athletes accomplish on the field has more to do with their mindset than bodies. Over the years, I’ve worked with […]

What does Ford see for the car of the future?

Recently Ford announced the opening of their Research & Innovation Center in Palo Alto, California. To find out more about their plans for the car of the future, we sat down at the recent Women in Technology Summit with Jennifer Brace, Ford’s User Interface Supervisor at the Center. So, what exactly is Ford doing in […]