What The KGB Can Teach You About Data-Driven Marketing

What The KGB Can Teach You About Data-Driven Marketing

Guest author Leo Sadovy is the director of global marketing at SAS. During the Cold War, the KGB was so good at identifying undercover CIA agents that officials worried that there was a highly placed mole in the agency. But as Jonathan Haslam, a professor at Princeton University, wrote earlier this fall, that wasn’t the case at all.  […]