facebook user agreement

Why Facebook’s User Agreement is Still Problematic

Watching Mark Zuckerberg try to explain Facebook’s role in the Cambridge Analytica scandal was a powerful wake-up call for many Americans that led to several privacy changes by Facebook and other platforms. Facebook updated its terms of service for the first time in years, attempting to use simple language that anyone could understand. But did a few […]

10 Facebook Conversion Rate Strategies for Online Sales

As you know, the Facebook conversion rate makes it an effective platform when it comes to running marketing campaigns. A high percentage of marketers value Facebook as an advertising space, especially on mobile, as a user acquisition channel. The number of users on Facebook still outnumber all other social media networks. (Image from PrivacyCanada.net.) Facebook […]

Social Media has had its Day

Social media was supposed to be the ultimate free speech platform, a place where the world would come together to swap information and share opinions. It would be the battleground of ideas. Someone would say something that looked sensible, face a challenge from someone with a different experience, and new facts, and the world would […]

bots

12 of the Web’s Best Business Bots

You’re gearing up your business’s growth strategy to leverage AI (artificial intelligence), ML (machine learning), NLP (natural language processing) and a menu of other robo-acronyms. Let’s take a look at why AI chatbots are a unicorn growth tool for businesses using AI today. Here are twelve of the web’s best business bots. Why Are Bots […]

social media and speech

Where Does Social Media Think it’s Going Now?

You know things are bad when the comedians have it in for you. In November, Sacha Baron Cohen went viral. The comedian has pulled some pretty good pranks in the past, but this video didn’t show him fooling a politician as a rapper or playing a journalist from Kazakhstan. The vid showed him as himself […]

Facebook is Becoming Less Personal and More Professional

Facebook started life as the place to go meet the people at your college. It then became the place to meet the people you used to know at college. Now it’s not quite clear what it’s for. User growth is continuing, but more slowly than in the past which means that everyone you want to […]

Why Libra Regulations Will Be Good for Cryptocurrencies

Facebook’s Libra landed with a splash. It’s since drifted into stormy waters. What Mark Zuckerberg might have seen as a simple way for his users to send and receive money online — governments and regulators have taken to a whole new level. Some have seen an evil plan to take over the world, or at […]

libra, social marketing

How Libra Will Change Social Media Marketing

Mark Zuckerberg has already changed the way we market. The rise of Facebook, with its mixture of detailed personal demographics and ongoing engagement, has forced marketers to create new ways of building relationships with leads and customers. As the platform has grown, we’ve all grown used to creating posts, producing videos, broadcasting live, answering questions, […]

consumer privacy

Design Product with Consumer Privacy in Mind

Why can’t products be designed with consumer privacy in mind? A recent controversy surrounding FaceApp collecting its users’ images has brought to light several data privacy issues. We only need to look at FB terms and conditions agreement to see that consumers are signing away rights to their personal information. The fact that the designed product, Facebook, […]

facebook smarter ads buying

Smarter Media Buying: Interviews with Experts – YellowHammer

This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten specializes in Facebook Ad buying […]

Algorithmic Transparency Is the Next Disruption for Tech Companies

The current notion of personalization is fairly shallow. Users can customize the kind of content they receive via Google Alerts and blog or website subscriptions, but not in the way an underlying infrastructure handles it. For comparison, this is like being able to choose your car’s color but not the make or model. For personalization […]

In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You

In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, […]

facebok-ar-oculus

Facebook’s Oculus patents lightweight smart glasses

Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]

Facebook creates AI that negotiates in unknown new language

Facebook AI Research (FAIR) has been working on artificial intelligence (AI) agents that negotiate for the best deal, using all the complexities of language, reasoning, and deception that humans use. In the tests, conducted over several months, Facebook found that when left to their own devices, two AI agents created an unknown new language, to […]

facebook-messenger

Facebook acquires AI startup to make Messenger chatbots better

Facebook has acquired Ozlo, an AI startup based in Palo Alto, California, for an undisclosed amount. The team will be folded into Facebook’s Messenger AI operation. Ozlo built an AI agent capable of understanding text-based conversations, pulling from a knowledge graph of two billion entities to help answer user queries. See Also: Elon Musk says […]

oculus-standalone-vr-headset

Oculus may soon offer consumers choice in VR headsets

Following on from a report yesterday that said Oculus may be launching a $200 standalone virtual reality headset late this year, rumors now suggest that several headsets, capable of working with a connected PC or mobile, are currently in development. Oculus is “exploring multiple options in a ‘spectrum’ of standalone devices for the future,” according […]