sensomotoric-instruments-apple

Apple acquires German AR and eye-tracking company

Apple has reportedly acquired SensoMotoric Instruments, a German eye-tracking and augmented reality company, for an undisclosed amount. SensoMotoric was founded in 1991 and primarily builds eye tracking hardware and software for industrial and commercial use. On its website, the company said its solutions can be deployed across a wide range of fields, including clinical research, […]

Could EyeSee’s eye-tracking tech help brands improve their pitch?

When AB InBev (Anheuser-Busch) announced plans to purchase SABMiller (MillerCoors) in a $107 billion deal, analysts went to work right away to figure out what impact this merger could have on the combined company’s bottom line. For innovative market research company EyeSee, the answer to that question could very well come down to how the brand utilizes its in-store shelf spacing. […]