App Marketers Turn AI and Machine Learning To Drive Growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]

bluetooth

Hey IoT devs: Deadline is looming for that Bluetooth innovation award

We know it’s holiday time…but innovators working on creations in the IoT space using Bluetooth technology need to submit their idea and/or prototype for consideration for the Imagine Blue Awards by December 13. This awards program is run by the Bluetooth Special Interest Group (SIG). Competitors will compete for cash prizes between $5,000 and $10,000, with a purpose of inspiring […]

Is the GPL the right way to force IoT standardization?

The Internet of Things has tremendous potential, but remains a mishmash of conflicting “standards” that don’t talk to each other. As various vendors erect data silos in the sky, what is actually needed is increased developer communication between disparate IoT projects. I’ve argued before that this is one reason IoT needs to be open sourced, providing […]

IoT and development platforms: Focusing on connecting the world

The Internet of Things is a concept very different from the Internet of yesterday. While technically it’s the same Internet, the processes and functionality of the connected devices that exist in this category are anything but typical. Many of them have no screens, some have multiple purposes and many only serve to provide data on […]

Developers united in their focus on IoT and AI

A recently published survey by the Evans Data Corporation shed light on a growing trend in the world of technology development. It showed the high-profile shift in focus of data-driven corporations towards artificial intelligence, robotics, and the Internet of Things. This survey, which included 1,441 developers, found that of all the industries impacted by big data […]

Building developer communities, part one: Unity

With the growth of the Internet of Things, companies large and small are suddenly finding themselves in uncharted waters: creating and growing developer communities. These communities are vital now for any company trying to create an ecosystem around their products and services. What are the best ways to create a developer community? What are the […]