As per a B2B Marketing survey (smartkarrotdotcom), making CX a priority should be the focus for two-thirds of marketers. Customer experience is the most influential factor in customers’ minds in the decade. It is all set to be the differentiating factor in customer relations. Many B2B companies make their CX strategy effective to improve growth […]
Tag Archives: customer experience
3 Ways the Pandemic Upended IT Managers’ Responsibilities
IT leaders have been some mighty unsung heroes of the COVID-19 pandemic. When social distancing required millions of Americans to work remotely — IT managers were the ones who made it all possible. The IT Managers kept the economy afloat and created a sense of normalcy amid unprecedented circumstances. We need to thank them — […]
Reimagine Digital Transformation in 2021
Throughout the year, 2020, companies everywhere had to reimagine their businesses and the future of work. It made us realize that digital transformation was not a fad or incremental project to roll out by department; it’s imperative to be agile and remain competitive during disruptive times. Digital transformation will continue to be a top priority […]
Best Ways to Stop Customer Churn Immediately
Every business faces churn. If your business is facing churn, you are not alone. But everyone deals with it differently. Some companies immediately look for new customers while some invest all their efforts in retaining existing ones. Customer churn is the number of customers who stop doing business with a company during a given period. […]
How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand
In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]
A CEO’s Perspective on Net Promoter Score
What differentiates a great business from a good business is the power of customer loyalty and customer satisfaction. A great CEO understands how a satisfied and loyal customer can accelerate business expansion. They have transformed their companies into industry leaders by building loyal relationships with their customers and employees. They have used a magic metric […]
4 Questions Product Managers Should Ask to Ensure a Stellar CX
In today’s digital world, it’s no secret that delivering an excellent Customer Experience (CX) is paramount. Consumers have more choices available to them than ever before and have come to expect products that are easy to use and effective. Clients and customers want you to be good at anticipating their needs and solving their problems. […]
Why You Should Measure Net Promoter Score (NPS)
Many times, when I want to make big decisions like buying a new phone, any new gadgets, or investing in any mutual funds and share market — I always follow three rules. Might I suggest these rules to you? Here is why you should measure the net promoter score (NPS). My rules for large or […]
How Do You Create an Effective Journey Map for Your Customers?
Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all. […]
Customer Loyalty is Key – Here’s How to Make it Happen
Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a company’s most loyal fans are often the ones that had a problem, and also had a stellar experience getting […]
3 Ways Tech Startups are Using AI to Revolutionize Customer Experience
Artificial intelligence is the latest trend in technology, and its application cutting across all fields. It’s all about technology mimicking biological intelligence. Here are three ways tech startups are using AI to revolutionize customer experience. Customer experience is becoming the hallmark of business growth. Tesla’s self-driven cars, Apple’s Siri and Amazon’s Alexa, albeit popular are […]
Why Productivity and Customer Experience go Hand-in-Hand
Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind […]
Man or Machine? For Better Customer Service, Use Both
People want to deal with real people, and they always will. But that doesn’t mean automation technologies can’t play a role.
How to Use Technology to Engage Your Customer’s Senses
Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]
Customer Experience Led by Productivity
Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is when you think about agile […]
How to Improve the Healthcare Customer Experience
Healthcare lags behind other industries in regard to consumer expectations. But organizations can help move the entire industry forward.
AI Can Provide Solutions to UX Design Problems
The concept and acceleration of AI has come upon us faster than anyone thought possible. AI is blazing a trail with its impact in the lives of businesses as well as individuals. Now, in 2019, the functionalities and features that AI 0ffers has made it a trending and favorite actionable step in numerous industries. Realizing […]
B2B Customer Experience, 13 Actions Bringing Better Results
Technology is always making headway in the business world, entrepreneurs and many business veterans have been incorporating the innovational ways to transcend their rivals. They say if Content is the king, Customer experience is the queen. Customer experience purely depends on how you make your customers feel during the interactions. The way you sort […]
Voice Will Penetrate CRM in the Coming Years
In the past few years, voice has become a core part of the consumer journey. It’s a utility that a growing number of people have come to count on throughout the course of their days. Voice-enabled assistants like Alexa (Amazon), Cortana (Microsoft) and Siri (Apple) perform tasks as varied as adding dates to calendars, turning on lights, […]
Prodigious Customer Service: Live Chat vs Chatbots
The world of business has changed. Technological has prepared a smooth landing surface for customers where they can choose the business they want to go along with. Will there be better, even prodigious customer service with live chat or with chatbots? First the internet, then digitalization, and now the ascent of future-techs like artificial intelligence, […]