metrics for b2b saas

Measuring Important Metrics for B2B Customer Experience in SaaS

As per a B2B Marketing survey (smartkarrotdotcom), making CX a priority should be the focus for two-thirds of marketers. Customer experience is the most influential factor in customers’ minds in the decade. It is all set to be the differentiating factor in customer relations. Many B2B companies make their CX strategy effective to improve growth […]

digital transformation

Reimagine Digital Transformation in 2021

Throughout the year, 2020, companies everywhere had to reimagine their businesses and the future of work. It made us realize that digital transformation was not a fad or incremental project to roll out by department; it’s imperative to be agile and remain competitive during disruptive times. Digital transformation will continue to be a top priority […]

stop customer churn

Best Ways to Stop Customer Churn Immediately

Every business faces churn. If your business is facing churn, you are not alone. But everyone deals with it differently. Some companies immediately look for new customers while some invest all their efforts in retaining existing ones. Customer churn is the number of customers who stop doing business with a company during a given period. […]

A CEO’s Perspective on Net Promoter Score

What differentiates a great business from a good business is the power of customer loyalty and customer satisfaction. A great CEO understands how a satisfied and loyal customer can accelerate business expansion. They have transformed their companies into industry leaders by building loyal relationships with their customers and employees. They have used a magic metric […]

3 Ways Tech Startups are Using AI to Revolutionize Customer Experience

 Artificial intelligence is the latest trend in technology, and its application cutting across all fields. It’s all about technology mimicking biological intelligence. Here are three ways tech startups are using AI to revolutionize customer experience. Customer experience is becoming the hallmark of business growth. Tesla’s self-driven cars, Apple’s Siri and Amazon’s Alexa, albeit popular are […]

Why Productivity and Customer Experience go Hand-in-Hand

Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind […]

Customer Experience Led by Productivity

Customer Experience Led by Productivity

Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is when you think about agile […]

AI Can Provide Solutions to UX Design Problems

AI Can Provide Solutions to UX Design Problems

The concept and acceleration of AI has come upon us faster than anyone thought possible. AI is blazing a trail with its impact in the lives of businesses as well as individuals. Now, in 2019, the functionalities and features that AI 0ffers has made it a trending and favorite actionable step in numerous industries. Realizing […]

Prodigious Customer Service: Live Chat vs Chatbots

Prodigious Customer Service: Live Chat vs Chatbots

The world of business has changed. Technological has prepared a smooth landing surface for customers where they can choose the business they want to go along with. Will there be better, even prodigious customer service with live chat or with chatbots? First the internet, then digitalization, and now the ascent of future-techs like artificial intelligence, […]