Attempting to reach your audience is difficult, as the internet is full of information, and consumers are flooded with the constant noise of advertising, social media, and email. It can be intimidating for a company to get its message heard over the noise. However, with a bit of care and planning, you can successfully reach […]
Tag Archives: content
How to Implement a Splintered Content Strategy
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces of content are created every […]
10 Things Web Designers Want to Tell SEOs
Building a website is easy but building a website that stands out is NOT easy. There are many things that a great website needs. And the most important of those things are — design and SEO. That’s why web designers and SEOs need to work together. If you’re a web designer who needs to start […]
Your Content is Useless Without Good Headlines. Here’s Why
What do you do first when you think of a good idea clear content marketing strategy, such as an idea for a new eBook or whitepaper? If you’re like most content creators, you immediately plunge yourself into research or start outlining the piece with an idea of what you want to present to your audience. […]
The Ultimate Guide to Conversational Content Strategy
A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether it is purchasing, downloading, or watching something online. Here is the ultimate guide to conversational content strategy. Your customers are human beings with emotions like […]
5 Steps for Creating Effective Pillar Content
Content marketing is the major key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on a more personal […]
5 SEO Writing Tools for Optimizing your Content
Anyone who has been a marketer for a while now knows that SEO is an ever-changing field and what works today might not be the solution one year down the line. However, throughout all changes in the SEO field, the one thing that remains constant is content. Here are five SEO writing tools for optimizing […]
How to Become an Expert Copywriter 8 Tricks to Learn
Content has claimed its place in the most significant approaches. The changing Google algorithm updates emphasize the use of best SEO practices, which demands quality content. Therefore, the importance of a good copywriter increase in the market, and simultaneously, surging demand for experienced copywriters is created. Here is how to become an expert copywriter and […]
How to Create Top-Performing Content on Google According to Science
One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high […]
Can the Usage of Article Generators Nullify Content Writers?
Have you ever thought of a world where one doesn’t need to look up for cheap freelance writers to get their content written? A time where one doesn’t have to depend on the humanistic quality of “getting tired” and “not being able to write more than 3000 or 5000 words in a day?” What if […]
10 Radical Ways IoT will Revamp Your SEO Strategy in 2020
The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most have previously not been connected […]
Ecommerce UX Best Practices to Follow
Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]
Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]
LinkedIn Makeover Puts The Emphasis On Content
Social network begins rollout of new homepage
The BBC’s Social Media Problem With Sherlock
Why the BBC and other content creators have a financial incentive to sync digital media watching with social media conversations.
Microsoft Movie Deal Makes The Xbox ‘A Player’ – Premieres “Pulp”
Microsoft takes a small step toward exclusive video content, agreeing to distribute Pulp, a “comedy about comics,” on its own Xbox platform.
Intel Confirms Its TV Plans – There’s No Way It’s Going To Work
Four years ago, Intel executives stood on stage with representatives from, Yahoo, Comcast, Disney and Sony, with endorsements from CBS and device manufacturers like Motorola, promising to revolutionize the television. They failed. Why will they succeed this time? The smart money says that they won’t.
Is Kim Dotcom’s New Site, Mega, The Wild West Of Piracy?
Kim Dotcom created Megaupload and got shut down by authorities. But now he’s back with a new site, Mega, which launches this Friday.
Irish Newspapers Want To Charge For Links – Can They Really Do That?
Who owns the links we click and embed? Should the original creator of that content be paid when that material is shared online, even with just links?
Chill Direct: A Farm System For Video Distribution
What’s the biggest hurdle to getting people to watch your film or video? Getting it in front of them. Chill Direct, a new service from the social video site Chill, hopes to bridge the distribution gap between content producers and viewers.