A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether it is purchasing, downloading, or watching something online. Here is the ultimate guide to conversational content strategy. Your customers are human beings with emotions like […]
Content marketing is the major key to your digital marketing plan. It helps in attracting leads that you are unable to reach with other marketing techniques. Publishing blog posts or articles on your website is a great way to enhance your site’s SEO strategy and to create connections with your audience on a more personal […]
Anyone who has been a marketer for a while now knows that SEO is an ever-changing field and what works today might not be the solution one year down the line. However, throughout all changes in the SEO field, the one thing that remains constant is content. Here are five SEO writing tools for optimizing […]
Content has claimed its place in the most significant approaches. The changing Google algorithm updates emphasize the use of best SEO practices, which demands quality content. Therefore, the importance of a good copywriter increase in the market, and simultaneously, surging demand for experienced copywriters is created. Here is how to become an expert copywriter and […]
One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high […]
The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most have previously not been connected […]
Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]
As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]
Social network begins rollout of new homepage
Why the BBC and other content creators have a financial incentive to sync digital media watching with social media conversations.
Microsoft takes a small step toward exclusive video content, agreeing to distribute Pulp, a “comedy about comics,” on its own Xbox platform.
Four years ago, Intel executives stood on stage with representatives from, Yahoo, Comcast, Disney and Sony, with endorsements from CBS and device manufacturers like Motorola, promising to revolutionize the television. They failed. Why will they succeed this time? The smart money says that they won’t.
Kim Dotcom created Megaupload and got shut down by authorities. But now he’s back with a new site, Mega, which launches this Friday.
Who owns the links we click and embed? Should the original creator of that content be paid when that material is shared online, even with just links?
What’s the biggest hurdle to getting people to watch your film or video? Getting it in front of them. Chill Direct, a new service from the social video site Chill, hopes to bridge the distribution gap between content producers and viewers.
On Monday CBS announced it’s allowing Hulu to stream its library content if 2,600 shows, marking the first time the network is streaming anywhere besides its own site.