Real innovation doesn’t happen behind closed doors.
Isn’t it possible that a technology buying process driven by marketers instead of technologists will make things better?
Business Intelligence apps could meet the varying needs of corporate end-users more efficiently than the all-encompassing tools analysts require, and help make BI a core part of enterprise decision making.
Traditional sales models simply can’t cope with the changes in how enterprise software is sold today, but effective replacements have yet to appear.
Legacy enterprise software companies that insist on opaque pricing, hard-to-acquire-and-use software and complicated sales cycles are looking a lot like dinosaurs these days
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Depending on the product, the freemium model can work especially well for B2VSB (business-to-very-small-business) companies.
A new study by Forrester Research shows Oracle is struggling to get customers to migrate from its older on-premise software to its modern Fusion Applications.