As artificial intelligence (AI) grows, its ability to understand and respond to your emotions is key. If machines, robots, and technology are to make better, more contextual judgments of human behaviors, the next step is ultimately Emotion AI. While emotion AI enhances the human computer interaction, enables brands to gain emotional insight in real-time and […]
Brands are starting to realize the power of using AR to promote and provide content — AR is totally different from traditional marketing in that it is more creative and arguably more interesting. Because not all companies have sufficient time or resources to recruit a crew focusing on AR marketing, start-ups that combine AR technology and marketing […]
Instead of simply quaffing booze, beverage companies want partiers to experience brands, and are using the Internet of Things (IoT) to introduce drinking 2.0. Marketing Week reports that drinks maker Pernod Ricard is increasingly using IoT in its marketing efforts for its products. And while talking to your drink at the bar was previously a warning sign, […]
Brands are poised to benefit greatly from the Internet of Things (IoT) over the next several years, as companies are being connected with their consumers in ways they never could before. Engagement is at the heart of IoT. It isn’t a dusty server sitting in a back office, it isn’t your laptop or even your […]
Products make the brand, according to Ed Colligan.