Whether customers feel good or bad about their experiences is ultimately underpinned by their emotions. This doesn’t matter what context they are in — every interaction is emotional. As consumers, our shopping experiences mean quite a lot to us. If we stand in ridiculously big queues or receive terrible customer service, we are most likely […]
Tag Archives: Beacons
Mumbai slum uses beacons to advertise local retail market
A 535-acre slum in Mumbai has started using beacons to advertise local products, part of a project by Google, the Industrial Design Centre (IDC), the Indian Institute of Technology (IIT) and Swansea University to improve the slum’s retail market visibility. Dharavi is one of Asia’s largest slums, according to Ananya Bhattacharya, a writer for Quartz […]
This beacon platform influenced $14.5 billion in Black Friday sales
inMarket, one of the world’s largest beacon platforms, says its analysis shows its platform influenced $14.5 billion in consumer spending during the Black Friday weekend. The platform noticed 370 percent more beacon detections than the same time last year, showing the rise in beacon engagement from both consumers and retailers in 2016. See Also: Estimote Mirror […]
Xerox beacon technology brings retail to commuters
The Shop and Ride beacon and app system, powered by Xerox, is promising to deliver personalized, hyperlocal, mobile offers to transit riders based on their preferences and travel patterns. Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at […]
Freckle beacons want you to get your ESPN on
Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio. The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for […]
YAP’s beacon just wants your shopping to be fun
While at the Mobile World Congress Shanghai conference, I had an opportunity to walk through a day like a Yapper, and it’s an eye-opening experience. Launched in 2014, South Korea-based Yap is a location-based integrated online-to-offline (O2O) commerce and payments platform — and now, that means beacons. Calling it a “breakthrough innovation for the indolent people […]
How Eddystone Will Take Beacons Further Than Ever Before
Google’s new formats make the Internet of Things easier to build.
How Google’s Latest Boosts Bluetooth Beacons
Meet Eddystone.
Why Retail Beacons Still Have A Long Way To Go
Installing them is easy. Actually getting useful information from them is hard.
What Apple Didn’t Announce At WWDC 2014
No iWatch, no Macs, no Apple TV, no new Maps. Even the iBeacon got no chance to shine.