Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
Tag Archives: AR
iPhone X is coming, AR apps are booming
Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]
Gesture Control Wants to Move Us Away from Our Keyboards
Anyone who likes to binge watch TV while cooking knows the pain of having to stop kneading dough to pause a show or move to the next episode. In comes Bixi, a device that’s the brainchild of French startup Bluemint Labs. It connects with iOS or Android phones and tablets via Bluetooth LE. However, Bixi does […]
Google launches augmented reality app ARCore for Android
Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]
Check out these 3 AR/VR companies getting investors’ attention
With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]
How connected devices are revolutionizing mobile field services
While the impressive growth of the Internet of Things (IoT) is often measured in revenue for the devices that enable it, the “soft revenue” potential is even more impressive. Connected devices, supported by analytics and software, are boosting efficiencies in business, shortening sales cycles, improving customer satisfaction, and eliminating the need to pay human workers […]
Sailing into IoT and AR solutions with smart yachts and more
The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]
Facebook’s Oculus patents lightweight smart glasses
Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]
For marketers, virtual reality offers real potential and opportunities
Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]
Apple R&D spends almost $3 billion on self-driving and AR
Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter. It is a large advancement on the past years, and shows Apple has a few things big planned in the coming years. The most talked about, at least by Apple […]
Apple patents overlaying details on augmented reality glasses
Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]
When is the time to jump in on industrial augmented reality?
As a passive spectator of the AR solutions offered to industrial (B2B) applications for the last 10 years, I have interacted with many different peers, the ideas of whom I could always put in two buckets. The early adopters: It was easy to learn about their current projects, listen to them passionately talk about developments in the field, and scratch the […]
Google finds its Glass after two years in the dark
After two years in the dark, Google Glass has returned, launching a new enterprise edition (EE) that several major corporations have already deployed into their workforce. Google Glass EE improves on the first model — sold to enthusiasts for $1,500 — with better networking, security, a faster processor, more battery life, and a higher megapixel […]
Disney and Lenovo to sell Star Wars augmented reality headset
Disney and Lenovo are launching an augmented reality (AR) headset for Star Wars fans. The device, announced at the D23 Expo in Anaheim, will offer massive ground battles, alongside Holochess, the holographic game Chewbacca and C-3PO play aboard the Millennium Falcon. Hardware details are slim at the moment, all we know is the headset will […]
5 effective and smart ways to do VR marketing today
If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]
iPhone 8 may include 3D laser to support AR apps
Apple is reportedly working hard to build a 3D laser into the rear of the iPhone 8, which would enable better depth detection for augmented reality applications. A source, speaking to Fast Company, said that the 3D lasers were intended for the 10th anniversary iPhone, coming this fall, but may be pushed back to the […]
3 rules on how to use VR data analytics for your product
You’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and transforming the way businesses operate. Marketers, gamers, teachers, entrepreneurs, producers, you name it — everyone wants a […]
VR/AR headset sales to reach 100 million by 2021, says IDC
Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]
How universities are defining the future of VR
Higher education has always been fertile ground for the creation of new, boundary-pushing technology. While VR software and hardware innovation have been, to date, largely the domain of startups and large tech companies, it’s colleges and universities that are using the technology in some of the most interesting ways. Professors and students alike are exploring […]
Hear from the Midas List: Check out our IoT Revolution Symposium speakers
The IoT Revolution Symposium is less than a week away — and you don’t want to miss it. Hear from top industry analysts, VCs and angel investors about where the market is going and in what products to invest in. This event is all about substance — we will make sure that you learn all […]