Pandemics and economic downturns are always times of innovation as we try to navigate our way forward through difficulties. We have had the benefit of technology to help us get through this unprecedented time in history, and that has salvaged much of our daily lives that could have been destroyed. Here is extended reality and […]
Tag Archives: AR
How Face AR Brings Confidence to Video Conferencing
We’re all different and we’re all human beings, individuals locked in a body. The only way we can understand each other is by communicating. If only it were that simple. It’s hard enough in real life, but even more difficult with digital communication, especially the near-ubiquitous video conferencing. Face AR technology can help us. We […]
Effects of AR and VR on the Automobile Industry
Advancements in technology have always resulted in improvements that have made life better. Technology making life better continues in the pharmaceutical industry, the mining industry, the healthcare industry, and even the automotive industry for that matter. Making life better for everyone is the purpose of implementing technological advancement in the first place. Two such advancements […]
AR And VR: Which is More Important to Emerging Businesses?
Forward-thinking businesses have been looking for ways to leverage augmented reality and virtual reality for some time now. The Pokemon Go craze predicted a new way of thinking. Gone are the days when these technologies were regarded as the work of an overactive imagination. App development companies are now being tapped so that these businesses […]
How AR Will Transform the Way We Use Our Smartphones
Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwise much more promising technology. How will AR transform the way we use our smartphones? According to […]
AR and VR Set to Revolutionize E-Commerce
It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the technology innovations which drive incremental improvements will be packaged and sold as a niche product. A technology that touches core human experience and changes human […]
Could Your Website Benefit From AR or VR Capabilities?
Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]
6 Ways to Implement AR/VR into Your Business Today
Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]
5 Unexpected Gaming Tech Innovations That Can Improve Your Office
Gaming industry innovations can make your office a healthier, better place to work. Building a great workplace takes more than ping-pong tables and arcade games. But fun and games certainly don’t hurt. In fact, casual gaming might actually make workers more productive. In a study published in Human Factors, researchers found that participants who paused […]
How AR can Change the World of Digital Marketing
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
iPhone X is coming, AR apps are booming
Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]
Gesture Control Wants to Move Us Away from Our Keyboards
Anyone who likes to binge watch TV while cooking knows the pain of having to stop kneading dough to pause a show or move to the next episode. In comes Bixi, a device that’s the brainchild of French startup Bluemint Labs. It connects with iOS or Android phones and tablets via Bluetooth LE. However, Bixi does […]
Google launches augmented reality app ARCore for Android
Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]
Check out these 3 AR/VR companies getting investors’ attention
With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]
How connected devices are revolutionizing mobile field services
While the impressive growth of the Internet of Things (IoT) is often measured in revenue for the devices that enable it, the “soft revenue” potential is even more impressive. Connected devices, supported by analytics and software, are boosting efficiencies in business, shortening sales cycles, improving customer satisfaction, and eliminating the need to pay human workers […]
Sailing into IoT and AR solutions with smart yachts and more
The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]
Samsung’s plan of a new Holographic AR Glasses maybe the ultimate Hololens competition
Like most top brands, Samsung always keeps applying patents for new technologies. While not all of those patent turn out into actual products its still interesting to see where the technology is headed towards in the future. On that note, Samsung has been constantly applying patents on AR related technology for a while now. There […]
Facebook’s Oculus patents lightweight smart glasses
Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]
For marketers, virtual reality offers real potential and opportunities
Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]
Apple R&D spends almost $3 billion on self-driving and AR
Apple increased its R&D investment to $2.94 billion in the third quarter of 2017, around 6.5 percent of the company’s total sales in the quarter. It is a large advancement on the past years, and shows Apple has a few things big planned in the coming years. The most talked about, at least by Apple […]