IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home. Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have… Read more »
It takes a lot of effort to create a solid virtual reality (VR), augmented reality (AR), or mixed reality (MR) experience. The hardware, including the headset and system hosting the experiences, have to be capable of delivering a natural, smooth experience. See also: Ultrahaptics finds deep pockets for its AR/VR tech The Varjo team, which has… Read more »
With the rapid development of VR and AR technologies, we have experienced fascinating virtual environments, but in terms of haptic feedbacks and vivid feelings, the market still lacks practical and mature solutions. Ultrahaptics, which was founded in 2013 based on technology originally developed at the University of Bristol, has developed technology that uses ultrasound to virtually… Read more »
Brands are starting to realize the power of using AR to promote and provide content — AR is totally different from traditional marketing in that it is more creative and arguably more interesting. Because not all companies have sufficient time or resources to recruit a crew focusing on AR marketing, start-ups that combine AR technology and marketing… Read more »
Virtual reality (VR) and augmented reality (AR) sound like great novelties on the surface, but what can these technologies do to help your brand? The answer might surprise you. According to this infographic, these experiences can do quite a lot to boost your brand, especially if you are in the business of selling products or… Read more »
What if everyone knew exactly what you are looking at? Chat with a stranger and she will know if you focus on her eyes, chest or belt. Talk with a neighbor and he’ll know when your gaze is wandering away. A couple of years ago, I met a salesperson demonstrating an eye tracker for a… Read more »
Microsoft HoloLens — the company’s advanced “mixed reality” headset — will finally launch in China at the end of this month, by May 24. The headset started shipping to developers in the United States and Canada in March 2016, it has gradually expanded its markets to different countries like Australia, England, Ireland, France, and Germany. See… Read more »
According to a 2016 Deloitte survey, fully two-thirds of Millennials expect to leave their current jobs by 2020. What does that mean for human resources departments? A fluid and robust job market has made recruiting more competitive than ever. Connecting with potential employees, particularly Millennials, is not easy. Technology such as LinkedIn and Indeed has… Read more »
Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. See… Read more »
A report released this week by global research and consulting firm Ovum has explored the changing identity of the customer in the digital age with the emergence of what they term the “Augmented Customer” — an interconnectedness between customers, retailers, and technology. “With the number of connected smart devices expected to double thanks to advancements in smart home,… Read more »
