How AR can Change the World of Digital Marketing

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

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iPhone X is coming, AR apps are booming

Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]

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Google launches augmented reality app ARCore for Android

Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]

Check out these 3 AR/VR companies getting investors’ attention

With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]

How connected devices are revolutionizing mobile field services

While the impressive growth of the Internet of Things (IoT) is often measured in revenue for the devices that enable it, the “soft revenue” potential is even more impressive. Connected devices, supported by analytics and software, are boosting efficiencies in business, shortening sales cycles, improving customer satisfaction, and eliminating the need to pay human workers […]

Sailing into IoT and AR solutions with smart yachts and more

The Internet of Things (IoT) is now widely used in advanced business spheres, like vehicle manufacturing, machine maintenance, retail business, and more. According to the latest research data, the number of IoT connected devices, which made up ∼4.9 million things in 2015, reached ∼3.9 billion in 2016. See also: With some many choices, how do you […]

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Facebook’s Oculus patents lightweight smart glasses

Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]

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Apple patents overlaying details on augmented reality glasses

Apple has patented a method of overlaying details onto real-world environments, similar to what Google was trying to achieve with Glass. The user would see details of points of interest, like the names of buildings on Fifth Avenue or the different parts of a car. In the patent, the user clicks the point to see […]

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Google finds its Glass after two years in the dark

After two years in the dark, Google Glass has returned, launching a new enterprise edition (EE) that several major corporations have already deployed into their workforce. Google Glass EE improves on the first model — sold to enthusiasts for $1,500 — with better networking, security, a faster processor, more battery life, and a higher megapixel […]

5 effective and smart ways to do VR marketing today

If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]

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iPhone 8 may include 3D laser to support AR apps

Apple is reportedly working hard to build a 3D laser into the rear of the iPhone 8, which would enable better depth detection for augmented reality applications. A source, speaking to Fast Company, said that the 3D lasers were intended for the 10th anniversary iPhone, coming this fall, but may be pushed back to the […]

VR/AR headset sales to reach 100 million by 2021, says IDC

Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]