Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]
In the past five years, the global financial industry has experienced major disruptions thanks to innovative technologies in AI, Machine Learning, and Blockchain. The rate at which supercomputers are taking over the financial sector is leaving no doubt that the future of finance will largely depend on computer scientists and big data experts rather than […]
From startups to large enterprises, analytics play a critical part in driving today’s marketing strategies. The amount of data available — and what can be done with it — has changed. Yet, just like in the past, analytics most commonly remains static. As Zoomdata explained in its master class on Streaming Analytics and the Internet […]
To track all of the most relevant companies in the Intelligent Assistance ecosystem, refer to the “Intelligent Assistance and Bot” landscape provided by VB Profiles and Opus Research. From being the plots of sci-fi thrillers to being seen as threats by the working populace, Artificial Intelligence (AI) has during the last few years jumped into […]
Amazon may use its drone delivery service to analyze customer’s homes, offering ‘recommendations’ from its store or third-party services like gardening or roof repairs. The patent, granted on Wednesday by the U.S. Patent and Trademark Office (USPTO), shows how the drones would use cameras to take photos during its descent. The photos would then be […]
Chris O’Connor, IBM’s General Manager for Internet of Things Offerings, has been involved with connected devices for almost 25 years. As a result, he has a unique view on the emergence of the Internet of Things (IoT), what it means for the future, and what we can learn from previous generations of technology. Chris is […]
Too often, machine learning requires a massive investment of time and terabytes of data before it can deliver meaningful insights. But that doesn’t have to be the case. A well-configured machine learning analytics tool can rapidly provide initial results — a key advantage for developers who can then start using those results to create value. […]
Integration of big data and analytics is quickly becoming a top priority for businesses, according to IDC Australia, while cloud integration or migration is seeing less enthusiasm. The report focused on Australian businesses, who are still investing heavily into cloud computing. But according to Sally Parker, IDC Australia research director, “cloud is at the foundation […]
While the media buzz around wearables has died down somewhat, due in part to the noise of VR and AR, they still have a place to play. I live in Germany where Fußball — you call it soccer or football — is the national passion. Every spati, or convenience store, and bar and cafe for […]
The Internet of Things (IoT) is accelerating at an impressive speed, forecasters predict 25 billion devices will be online by 2020, creating over $300 billion in opportunities for companies involved. Even with this considerable growth coming in the next five years, most enterprise folks still don’t understand or aren’t invested in the IoT revolution. Management […]
PTC has announced a new version of its ThingWorx Internet of Things (IoT) platform, which simplifies developer tools, adds new clouds and services, and enhances the amount of connected devices and analytics available. Users will be able to choose, for the first time, a public cloud service. Amazon Web Services (AWS) will be the first […]
Analytics and marketing firm Teradata has revealed plans to build a global Internet of Things (IoT) analytics unit, based in India, the United States, and the United Kingdom. The unit will be responsible for researching and producing innovative ways to analyse an IoT system, building on the company’s current service lineup of analytic functions to […]
Guest author Scott Amyx is founder and CEO of Amyx+McKinsey, a wearables and IoT (Internet of Things) strategy and execution agency. The tech industry is no stranger to change, but the data derived from the IoT is taking disruption to a new level—sforzando. At IBM’s Insight conference last month, Bob Picciano, senior vice president of […]
Crittercism takes aim at Apple’s numbers.
Content may be king, but Yahoo’s trying to hold court.
The company’s real-time analytics tool shows how fast trending topics explode—then fade.
By following trends.
Twitter probably thinks you’re a dude, and there’s nothing you can do about it.
Analytics for everyone!