Fitness-App Consolidation Continues As Adidas Buys Runtastic
A win for close integration of hardware, software, and services
Latest: The Race To Find Meaning From All That Fitness Data
When it comes to activity tracking, the “how” is not as important as the “why.”
Shoes On The Run: Why Your Fitness App Wants To Sell You Stuff
How running apps earn their keep.
Parents, Please Step Away From The Fitbit For Babies
Your kids will be fine. Trust me.