When it comes to activity tracking, the “how” is not as important as the “why.”
Tag Archives: activity trackers

Fitness-App Consolidation Continues As Adidas Buys Runtastic
A win for close integration of hardware, software, and services

Shoes On The Run: Why Your Fitness App Wants To Sell You Stuff
How running apps earn their keep.

Parents, Please Step Away From The Fitbit For Babies
Your kids will be fine. Trust me.