Results for "marketing strategy"

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  • Web
    Google Goes to School: Hey Kids, Want Some Free AdWords?

    The Google Online Marketing Challenge! promises excitement for boys and girls around the world who participate in a new school program all about online advertising. Google's giving $200 worth of...

  • Web
    The State of Innovation in India

    10 years ago, in 1997, I wrote an article called Playing Against 5 Aces for a technology magazine in India called Dataquest. The article looked at how the deck was...

  • Web
    Best Web BigCo of 2007: Facebook

    Every year in December Read/WriteWeb does a Best Web Companies round-up. This is the 4th time and, like last year, we're splitting it over two posts. In this post we'll...

  • Web
    Weekly Wrapup, 22-26 October 2007

    Sponsor:Here is a summary of the week's Web Tech action on Read/WriteWeb. For those of you reading this via our website, note that you can subscribe to the Weekly Wrapups...

  • Web
    Should Google Be Afraid Of Facebook?

    In the latest issue of Fortune magazine, Josh Quittner wrote a page length article entitled Look Who's Worried Now (online here), in which he argues that Google is increasingly worried...

  • Web
    Al Gore’s Current: Re-defining TV, Using the Web

    Last week while in San Francisco I got the chance to visit Current's offices, to check out the launch of their new Current.com website. I spoke to Robin Sloan (Online...

  • Web
    Weekly Wrapup, 15-19 October 2007

    Sponsor:Here is a summary of the week's Web Tech action on Read/WriteWeb. Note that you can subscribe to the Weekly Wrapups, either via the special RSS feed or by email.Web...

  • Web
    Notes From the Field: Future of Web Apps Conference

    [Richard] The Future of Web Apps conference was held again this week in London. John O'Shea and Fergus Burns of nooked were there (a company I am an advisor to)...

  • Web
    How To Create a Web App

    This is the second post in our series on how to run a startup and develop a product. In part one, How To Bootstrap Your Startup, we outlined the process...

  • Web
    How To Bootstrap Your Startup

    The first in a series of posts about how to run a startup and develop a product, written by guest author Matt Rogers of Aroxo - a person-to-person trading exchange...

  • Web
    B2B Opportunities for Web 2.0 Startups

    The first era of the Web moved from B2C to B2B. However the bubble burst just as the B2B phase was getting into full gear. As we enter the "digestion...

  • Web
    Yahoo! Customers Most Satisfied, Ask Biggest Gainer

    If you looked at some of the digg comments left during our Yahoo! week, you would believe that Yahoo! has a real problem brewing with customer service."Yahoo is an extremely...

  • Web
    Yahoo! Buzzlist versus Google Trends

    As part of this week's Read/Write Web Files, we're looking at what may be on the cards in Yahoo's 100-day strategy for getting its house in order. In the inaugural...

  • Web
    Openads 2.3 Beta Launched, But Google Threat Lurks

    I've mentioned Openads, a free open source ad server, twice in the last few months here on Read/WriteWeb. I continue to be very interested in their business model; but also...

  • Web
    Amazon: Widgetizing Recommendations

    We have written here extensively about emerging Amazon Web Services, as well as the latest consumer facing innovations at the world's largest online retailer. Amazon has consistently delivered exciting technologies,...

  • Web
    The Future of Ask.com: Search? How About Advertising

    Allen Stern over at CenterNetworks has an interesting post today about Ask.com, in which he lays out his strategy for getting the search engine back on track. That caught my...

  • Web
    Weekly Wrapup, 14-18 May 2007

    The R/WW Weekly Wrapup is sponsored by:Another busy week of Web Tech. And you may've noticed a new daily voice on Read/WriteWeb - Josh Catone is now a lead writer...

  • Web
    Widgetsphere: New Playground For Marketers

    by Graeme ThickinsIf you're in the online marketing game and are not yet hip to widgets, listen up. Two emerging Web 2.0 technology firms focused in this space have a...

  • Web
    Web 2.0’s Future All Depends On IT’s Future

    Reports from Forrester and The Leading Edge Forum serve as bookends portending either to a bubble bursting, or the next golden era. Who's right? We will find out, but technology...

  • Web
    eProject – Eyeing Salesforce.com With Dynamic App Development

    Recently I interviewedeProject, an on-demand Project Management company. More than 100,000 users at 650 companies currently use eProject’s solutions. They run the gamut from Fortune 500 companies to medium-sized fast...

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