Results for "marketing strategy"

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  • Web
    ReadWriteWeb Events Guide, 1 August 2009

    Don't forget, we've put all of our events into a calendar so that you can keep track of them using your scheduling app of choice. So, go ahead and download...

  • Web
    Social Media CRM: What Are the Rules of Engagement?

    Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want...

  • Work
    Webtrends Acquires Testing & Optimization Shop Widemile

    Analytics firm Webtrends has acquired testing and optimization services company Widemile, as announced this afternoon in a blog post by Webtrends. Webtrends provides analytics on customer activity online to big...

  • Work
    How to Use Twitter for Business: An Official Guide Finally Arrives

    Twitter has launched Twitter 101, a "special guide" to the 140-character network aimed at businesses. Use of Twitter by marketing departments has seen explosive growth recently, if you're a user...

  • Social
    Open Source and Social Media: Community, Collaboration, Freedom

    To most people, the term "open source" immediately conjures an image of two geeks sitting in a dark room (probably a basement) -- curtains drawn, McDonald's remains strewn across the...

  • Web
    U.S. Government Reaches Out to the Social Web for Collaboration, But Are Users Reaching Back?

    In the quest to open government processes to citizens, collaboration and participation were identified as explicit goals in a presidential memo issued earlier this year.Upon the appearance of a tenuously...

  • Social
    How Facebook Could Create a Revolution, Do Good, and Make Billions

    Great bruising battles between powerful antagonists is good for media. It "sells papers," as we used to say, or "generates clicks", as we now say. When you mix in a...

  • Social
    Twitter’s First 2009 Revenue to Come from Large U.S. Corporations

    According to a recent Bloomberg report, Twitter plans to target a handful of large corporations currently using the service to generate its first revenue this year.While he would not release...

  • Work
    Enterprises and Social Media: 5 Must-Haves

    Corporations know that their relationships with customers are drastically changing as a result of the new capabilities made possible by Web 2.0 and social media. Customers increasingly expect to engage...

  • Web
    Dasient: Ex-Googlers Launch Website Security as a Service

    Ever come across a Google search result that has the words 'this site can harm your computer' below a link? What about the Firefox red screen of death? If you're...

  • Web
    ReadWriteWeb Events Guide, 14 June 2009

    Are you itching to get out of the office and network with your peers? Why not head out to one of the venues listed in our roundup of upcoming social...

  • Web
    CM Summit: Return on Creativity in Adland

    This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of...

  • Web
    ReadWriteWeb Events Guide, 6 June 2009

    The weather is heating up (at least in the northern hemisphere) and so is our roundup of upcoming social Web events, a regular feature here on ReadWriteWeb. We publish it...

  • Web
    IBM Taps Vietnam for VC/Startup Partnerships

    Today, IBM will announce its plans to target Vietnam as a key market for new investments and partnerships with venture capital firms and affiliated startups in Southeast Asia. The hardware/software...

  • Web
    Don’t Look Now, But Someone’s Building Yet Another Techmeme

    Love it or hate it, but there's no arguing that the go-to aggregator for finding the top tech news of the day all on one page is none other than...

  • Web
    Canaan Partners India: Early-Stage Investing in India (RWS Interview)

    For the sixth in our investor interview series, we went east to India to chat with Alok Mittal, a partner at Canaan Partners, in the company's office in Gurgaon, India....

  • Web
    Weekly Wrapup: Social Media Monitoring, Future of Firefox, eBay Sells StumbleUpon, And More…

    In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at the latest in social media monitoring tools, investigate how cloud computing...

  • Work
    4 Ways Companies Use Twitter for Business

    Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of...

  • Web
    Weekly Wrapup: iPhone 3.0, Facebook Privacy Controls, Web-based Books, And More…

    In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we cover the iPhone OS 3.0 announcement, review the highlights from Microsoft's MIX event,...

  • Web
    Weekly Wrapup: Facebook Principles, Amazon Public Data, Times Open, And More…

    In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we look into Facebook's controversial new "principles", check out the latest OpenID trends, cover...

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