Results for "marketing strategy"

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  • Web
    2009 Web Predictions

    It's time for our annual predictions post, in which the ReadWriteWeb authors look forward to what 2009 might bring in the world of Web technology and new media. Looking back...

  • Web
    Do Not Track Legislation Could Change the Ad Landscape

    Recently an expert tried to explain Do Not Call (lists of people who do not wish to receive calls from telemarketers), to telemarketing vendors. He waved two big tomes and...

  • Social
    Facebook Connect Readies for Broader Distribution with Digg and Hulu

    If the initial development race of Web 2.0 centered around "building a better social network" then the next phase will certainly focus on extending the reach of existing social networks...

  • Web
    The End of Online Anonymity

    It seems we're approaching a new age here on the Internet. Instead being anonymous, faceless IP addresses, social computing and changing technologies have allowed the lines between the "real" world...

  • Web
    ReadWriteWeb Gets a COO: Bernard Lunn

    I'm very pleased to announce that Bernard Lunn has joined ReadWriteWeb full-time as our Chief Operating Officer. Starting today, Bernard will assume responsibility for most of the non-editorial functions of...

  • Web
    Secrecy or Transparency? One Startup’s Experience

    Editor's note: we're currently running a series of posts from our long-term sponsors, focused on use cases and business advice. We hope you find these posts useful and we encourage...

  • Web
    2009 Tips for Big Web Companies

    2009 is approaching quickly, and the consensus is that it's going to be a really tough year. The US financial crisis is triggering a global recession. Yet, a crisis is...

  • Web
    Yahoo’s Jerry Yang at Web 2.0 Summit

    Yahoo is obviously going through a rather tough period in its history right now. Last night, at TechWeb/O'Reilly's Web 2.0 Summit, John Battelle interviewed Yahoo's CEO Jerry Yang and asked...

  • Web
    Video Site Brightcove Shuts Down Free Services

    Brightcove was once considered to be a formidable challenger for YouTube. However, just about a year ago, it became clear that the company had given up on this dream when...

  • Web
    Five Ways to Keep Your Momentum After A Big Announcement

    Congratulations! You made a big announcement and got great reviews, feedback and an influx of people to your website. Yesterday. Today, any number of other organizations and individuals are having...

  • Web
    Some of The Smartest Companies on The Internet Sponsor ReadWriteWeb

    Here at ReadWriteWeb, we work hard to provide you with the smartest Internet news and reviews each and every day. The sponsors that give us the opportunity to spend our...

  • Web
    Weekly Wrapup: Platform Blues, Web 3.0, Android Apps, And More…

    It's time for our weekly summary of Web Technology news, products and trends. On the trends side this week, we analyzed why platforms such as Facebook and Open Social have...

  • Web
    Why Platforms Are Letting Us Down – And What They Should Do About It

    In good times everyone wants to be a platform. But when times are bad and platforms are just an expense, the resources suddenly shift away. The recent re-design of Facebook,...

  • Web
    Social Media for Business – Who’s Doing it Well & How

    Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group.  This week, she gave a keynote at the Social Media Marketing Summit...

  • Web
    Seven Social Media Consultants That Deliver Tangible Value

    Is social media nothing but snake oil? Sometimes it can seem that way. As economies shift and trends emerge, would-be experts start popping up like weeds. Really good social media...

  • Web
    Businesses Can’t Hide From 2.0: A Look At 2.0’s Impact Across Industries

    If you were interviewing someone for a position with your company and they admitted that they didn't know anything about the new trends and innovations taking place in their field,...

  • Web
    SaaS Trial – Lessons Learned

    A growing part of the software sales process involves offering trials or try-before-you-buy programs. Buyers love it, but it puts pressure on the vendors to deliver during this important process....

  • Web
    Microsoft: Every Dollar of Piracy Costs Small-Fries Five Bucks

    Microsoft released a sponsored study this morning that aims to quantify the economic impact of piracy on related small businesses in the software ecosystem and identifies sales of software licenses...

  • Web
    Mobile Advertising Has Potential

    Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to...

  • Web
    Accoona, Once Pretender to Search Throne… Now Niche B2B Service

    According to the Zuula blog, former search king pretender Accoona has finally given up on becoming a major search player. When Accoona was officially launched in December 2004, at a...

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