“Growth hacking” has become a favorite term of startup entrepreneurs, angel investors, marketers, and digital gurus everywhere. But at its core, growth hacking doesn’t seem terribly distinguished from a conventional...
Connecting with customers gets more difficult every year. New brands, social media channels, and distractions make attention the most valuable currency of all. Even for businesses with healthy pools of...
A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare....
California recently passed Proposition 24, a landmark data privacy referendum that expands privacy protections in the world’s fifth-largest economy. Starting in 2023, the nation’s most comprehensive privacy regulations will protect...
Digital marketing strategies are arguably the best way to grow a business—especially a tech startup that’s looking to reach a wide audience and scale with online product and service offerings....
For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts,...
There’s always a new software or product launching in today's ever-changing, fast-paced digital world and hoping to make traction. First impressions are extremely powerful, so it’s important to make a...
Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service....
Multichannel marketing remains one of the most purposeful and effective methods to streamline customer interactions. Meeting your business expectations takes an understanding of the key factors that influence one of...
COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they'll have...
A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether...
Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six...
Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand,...
Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling...
Depending on what side of things you stand, the word “automation” may sound intimidating, exciting, or perhaps somewhere in between these two emotional anchor points. For some, the word feels...
At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an...
As a newbie in the industry, you should be ready to work hard so that you can earn more profits with the help of the new thing called the internet....
Customer service is vital for any business to retain its customers and gain more value from them. Through top-notch customer service, businesses can reduce the acquisition cost of a new...
Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers...
Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Actually bled and lost...
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