One of the biggest concerns I hear from people considering launching a search engine optimization (SEO) strategy is the length of time it takes to see results. Depending on when...
Have you just launched your startup? Congratulations! You’ve done a great job. Now you should take the next step – you should build an effective digital marketing plan and start...
Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2% of their company’s revenue toward marketing budgets....
There’s no denying that videos are the most powerful tool to impact the viewer’s mind. This is because the human brain processes image 60,000 times faster than textual content. As...
How can you use professional PowerPoint templates in content marketing to optimize ROIs? Are you wondering how your startup business can produce better results using presentation templates? You’re at the...
One of the best ways to approach marketing, in general, is to treat it like an experiment. You’ll form a hypothesis, tweak the variables, and test your idea in a...
The spending on marketing automation has been increasing steadily over the last few years. By 2023, the AI segment may hit the $25 million mark. AI will also reflect the...
As a business owner, regardless of your company's size, you should be aware of what your customers want. Knowing precisely what your customers demand can help ensure the success of...
According to Gregory Zackowicz from Omnisend, all major kinds of emails witnessed a 95% or greater year-over-year (YoY) spike in 2020. The statistic isn’t alarming, considering everyone was glued to...
Gone are the days when AI was just extravagant, and marketers used to collect basic demographic information from customers to create a content marketing strategy. In the past few years,...
We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling content that captures the attention of their audience. One strategy...
Search engine optimization (SEO) has evolved to become a favorite strategy of entrepreneurs, bloggers, and content creators everywhere – in part because of its versatility and simplicity. With a handful...
The ongoing business issues following the Covid-19 pandemic has forced organizations to adjust to unexpected changes in the way they operated their businesses. Individuals are still meeting virtually, and it...
Content is the king of any type of marketing; there is nothing new here. However, creating a perfect plan for your next content marketing is the key to success. Almost...
It is a fact that marketing is the backbone for a strong and prominent business. This helps businesses evolve and become better by introducing new and effective strategies. Marketing also...
When marketing becomes too much to handle, most businesses assume that they need to hire an employee or outsource to a contractor. But don’t be so quick to grow your...
As a startup entrepreneur, one of your biggest priorities is going to be growing the business as quickly as possible. That means reaching new audiences, maximizing client retention, expanding your...
To maximize your marketing campaign reach and get your content seen by the right audience, it’s important to get to know your customers. Where do they go for trusted sources...
For years, content marketing has been the go-to marketing strategy for new startups. And for good reason. Content marketing is relatively cheap, especially when compared to traditional advertising strategies like...
If you haven’t yet started planning your email marketing strategy, now is the time to get started. Done right, email marketing can contribute to as much as 20% of all...
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