Increasingly marketing firms are using popular social networks on the Web as part of their campaigns - creating fake user profiles to sell their products. On one hand this is...
Everyone knows that you need to incorporate social media into your startup’s marketing strategy. It’s a no-brainer, right? Social media builds brand awareness and increases revenues. Or does it?Several months...
Brand extension: a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. — WikipediaThe greatest movie of all time, Demolition...
During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is...
A few weeks ago we published a piece on this blog entitled The Danger of Free, in which we discussed the rise of free - a marketing strategy where digital...
Creating compelling, impactful video content is now an essential skill for nearly all businesses. Visual storytelling has far more influence than most people realize, whether it’s done through marketing, entertainment,...
In case you haven't noticed, there's been an explosion in AI technologies lately. AI developers are scrambling to get a piece of the ever-growing AI pie, racing each other to...
United States President-elect Donald Trump holds over $9 million worth of cryptocurrency and tokens, it has been claimed. Trump holds over $9 million of digital assets with 81% of this...
According to a new study, four leading online gambling brands could be regularly breaching the industry’s self-imposed marketing regulations. Academics at the University of Bristol have led the review into...
Base Dawgz, a new meme coin operating on the Base network, launched its presale yesterday, and within hours, it raised over $300,000. This successful presale launch has sparked curiosity about...
A strong online presence has numerous benefits regardless of the size and type of your business. A solid online presence helps increase brand awareness, qualified leads, and sales. It's vital...
Popular solana-based meme coin Smog (SMOG) has officially kicked off the second season of its community quests as part of its ongoing airdrop campaign. This latest announcement marks a new...
The British Broadcasting Corporation (BBC) is set to trial artificial intelligence (AI) within the world of its flagship icon Doctor Who. The publicly funded broadcaster will be using generative AI...
Apple Inc. plans to wind down its electric car project to shift focus to artificial intelligence (AI), with Tesla's CEO Elon Musk celebrating the move in his trademark style. According...
Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make you sweat....
An American judge has suggested Elon Musk, amongst other executives at Tesla, may have been aware of shortcomings in the company's self-driving technology. The ruling came from the Palm Beach...
Lead generation is a critical aspect for all types of businesses, regardless of their industry or size. It allows businesses to generate sales leads, nurture prospects, and convert them into...
The world of finance has taken quite a spin in recent years, hasn't it? With the rise of financial technology, we’ve (almost) forgotten the hell of contacting call centers, waiting...
An effective social media marketing campaign is imperative to any small business’s near and long-term success. Today, more than ever before, social media has become one of the most vital...
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