Results for "marketing strategy"

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  • Web
    Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team

    Author, blogger, photographer and PR firm founder Brian Solis announced yesterday that he has joined boutique technology marketing analyst firm Altimeter Group. Solis will accompany founder Charlene Li, partners Lora...

  • Hack
    Salesforce-for-Marketing Startup Raises $32 Million

    Hubspot has just announced a Series D round of funding for their marketing-as-a-service platform. Investors include some very big names like Google, Salesforce and Sequoia, which shows how much interest...

  • Web
    Strategy Roundtable For Entrepreneurs: Spotlight On The Northwest

    At this week's One Million by One Million roundtable, we put a special focus on entrepreneurs in the northwestern part of the United States, and we had three presenters, all...

  • Web
    Strategy Roundtable For Entrepreneurs: VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects?

    I recently wrote a blog post that I believe is worth pointing out in the context of the strategy roundtables: VCs, Angels, Incubators, Accelerators - What Are You Doing With...

  • Web
    Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

    On Jan. 6, 2011 we hosted our 64th free One Million by One Million (1M/1M) strategy roundtable for entrepreneurs, and the first for this year. We started this week's roundtable...

  • Web
    SMB 2011 Resolutions: Fine-tune That Social Media Strategy

    This week on ReadWriteBiz, we're running down our list of recommended New Year's resolutions for small and medium-sized businesses. Today we talk about how to better allocate scarce resources to...

  • Web
    How Virtualization Turned an Expense into a New Form of Marketing

    The Westcon Group is a distributor of equipment data, voice and video network and data center security technology. The company decided two years ago to adopt virtualization. In doing so,...

  • Web
    Salesforce.com Announces Force.com 2 – Clarifies Strategy, Adds New Tools

    Salesforce.com announced Force.com 2 today, which clarifies Force.com's role as the umbrella service under which all of Salesforce.com's development services fall under. The Force.com line-up includes Appforce, Siteforce, VMforce, ISVforce,...

  • Web
    Startup Strategy Roundtable: Niche Marketplace Businesses Can Be Interesting

    During this week's roundtable, one of the questions that I answered was about the One Million by One Million program's plans around supporting social enterprises. Well, 1M/1M is focused on...

  • Web
    Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

    During this week's roundtable I addressed a commonly held critique of the 1M/1M program: that we're focusing on the basics and stating the obvious. I have seen this criticism at...

  • Web
    Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

    I liked all of the companies that were presented at this week's roundtable. And it was really cool to see a company from Tanzania. I LOVE the international nature of...

  • Web
    Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

    At today's roundtable we had some intensive discussions around market sizing and its impact on financing. You have heard, I am sure, that venture capitalists only invest in very large...

  • Web
    Strategy Roundtable: Try To Get At Least $2M Pre-Money In Seed Round Valuation

    At today's roundtable we had some interesting companies and a lot of fundraising discussions, and I will review them shortly. Before I do, however, I want to talk about a...

  • Web
    Strategy Roundtable: Do Not Spray and Pray

    At today's roundtable, we had three niche e-commerce entrepreneurs and two e-commerce infrastructure entrepreneurs. I will describe their businesses briefly, below. You can vote on which one you like most...

  • Web
    New Logistics: Web-Based Tools for International Marketing

    While the logistics of moving goods and information around the globe is rapidly changing, marketing to international audiences, for the most part, is little different from marketing domestically. Abe Burmeister,...

  • Web
    How to Make a Marketing Campaign Go Viral in China

    What does it take to make a marketing campaign go viral through social media? Proctor & Gamble seems to have figured out the formula given their widely successful Old Spice...

  • Web
    Developing Your Business By Marketing Your API

    Last week, Alex Williams posted a list in ReadWriteWeb's Cloud Computing channel of the "!0 Common Mistakes Made by API Providers." Alex's post points to some of the problems that...

  • Web
    Strategy Roundtable: 85-90% Of Search Traffic Comes From Organic Search

    This week's roundtable, co-hosted with Volusion, was focused on e-commerce entrepreneurs, and needless to say, one of the key topics of discussion was customer acquisition via search engine marketing. First...

  • Work
    How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy

    According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to...

  • Work
    With Unica, IBM Adds Marketing Automation to its Software Portfolio

    IBM made its entrance into the fast growing enterprise marketing automaton market yesterday with its purchase of Unica for $480 million. Citing industry estimates, IBM says the enterprise marketing management...

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