Latest Articles

proptech trends

The Top Proptech Trends for 2021

The spread of COVID-19 forced many real estate agents to look to technology as a way to stay safe and keep up with the buying and selling demand. Many of these trends that started in 2020 will continue into the new year. The proptech industry has grown significantly in the past few years, and 2021 […]

CEO capital to company fit

What CEO’s Need to Know About Capital to Company Fit

When Bill Li conceived of the idea for an autonomous security robot company called Knightscope, he faced three common arguments. You may be facing these same three arguments, too. Here is what CEO’s need to know about capital to company fit. This will never work. This is too complicated, you can’t do software and hardware. […]

is pivoting worth it

Is Pivoting Worth the Effort?

The idea behind the startup “pivot” is captivating. It certainly makes for a great story — especially if the pivoting startup eventually finds success. But pivoting isn’t a magic switch that can suddenly turn a failing business around. In fact, pivoting can backfire, putting you in an even worse position than when you started. If […]

digital transformation

Reimagine Digital Transformation in 2021

Throughout the year, 2020, companies everywhere had to reimagine their businesses and the future of work. It made us realize that digital transformation was not a fad or incremental project to roll out by department; it’s imperative to be agile and remain competitive during disruptive times. Digital transformation will continue to be a top priority […]

code in automated world

Is Coding Really an End-All Skill for an Automated World?

Automation is the next big thing, and the benefits of this new technology have proven themselves again and again. However, this has led to some confusion regarding how the workforce may need to change to suit the needs of this new technological landscape. This also leads to the question, is coding a required skill? Or […]

event email marketing campaigns

The Quick Guide to Event Email Marketing Campaigns

If you haven’t yet started planning your email marketing strategy, now is the time to get started. Done right, email marketing can contribute to as much as 20% of all your orders over any festive period, and any event dates. If you want to know how to target your current audience, and gain new leads. […]

labor shortage

A Labor Shortage Could Be Our Economy’s Biggest Downfall

College and university enrollment is falling fast. With the National Student Clearinghouse Research Center recording a 16% drop in freshman enrollment in fall 2020, there’s been a lot of talk about how this decline will impact higher education. It’s the cause of a lot of hand-wringing on public radio, but the implications reach far beyond the financial health […]

music helps employee morale

How Background Music Helps Improve Employee Morale in the COVID Age

The average full-time employee spends about one-third of their waking hours each week at work, contributing significantly to their mood and attitude. Employee stress and a business’s revenue are inversely related; an estimated $1 trillion is lost annually as a result of lost productivity due to anxiety, depression and stress. So what’s the answer? Employers […]

How Is Growth Hacking Different From Traditional Marketing?

“Growth hacking” has become a favorite term of startup entrepreneurs, angel investors, marketers, and digital gurus everywhere. But at its core, growth hacking doesn’t seem terribly distinguished from a conventional marketing strategy.  Is there something that sets it apart? Or is growth hacking just a glorified term for a certain type of marketing?  Even more […]