Latest Articles

Customized Video Advertising Disrupts Ad Industry

Customized Video Advertising Disrupts Ad Industry

Written by Jay Fortner and edited by Richard MacManus

The New York Times has an
interesting report about companies that offer customized video advertising, such as
Spot Runner and Visible World. Marketers are excited
about this technology, because it means they can utilize demographics to deliver targeted
advertising across several platforms…

Zlio Launches in US – Build Your Own Online Shop

Zlio Launches in US – Build Your Own Online Shop

French startup Zlio.com, a service that enables any Internet user to start a
virtual store, has just launched in the US and also has plans for a UK version. It’s a
free template-based system and you select the products you want to sell from a list of
pre-approved merchants. There are 75 merchants in France, 25 in US. At this time you
can’t sell…

Yahoo Launches Pipes, an RSS Remixer

Yahoo Launches Pipes, an RSS Remixer

RSS feed remixing has been a
pet topic of mine for quite some time, so
tonight it was a pleasure to discover Yahoo’s new Pipes service (hat-tip Thejesh). It’s a beta service from Yahoo and the name, which pays tribute to Unix pipes, betrays that it’s designed for geeks and early
adopters to experiment with. Pipes is described as “an interactive…

Change.org: Social Network For Social Activism

Change.org: Social Network For Social Activism

Yet another social network
launched publicly today, but this one called Change.org
caught my eye for a couple of reasons. Firstly it’s for a great cause – enabling people
to form communities around social issues like global warming and Net Neutrality. But it’s
also a very well designed site that makes excellent use of ‘web 2.0’ technologies.

The…

MySpace Love Triangle With Google and eBay

MySpace Love Triangle With Google and eBay

Written by Jay Fortner and edited by Richard MacManus

MySpace has some hard decisions to make, as last year they entered into an advertising
relationship with Google and now they find themselves unable to make similar deals with other
companies. An alliance between MySpace and Google last year, where Google became the sole
provider of text ads…

Admin: R/WW Does Tabs

Admin: R/WW Does Tabs

Rather than spending the night writing posts, I’ve been wrestling with CSS and various other design issues – the result is a new menu and content tab structure for Read/WriteWeb. The design work on all the tabs was done by the amazing Mike Rundle (he also did the logo a couple of months ago). There are still a few minor things for us to update, but…

Flixster: Analysis Of A Movie Social Network On The Rise

Flixster: Analysis Of A Movie Social Network On The Rise

Written by Alex Iskold and edited by Richard MacManus

Last week there was a post on TechCrunch entitled Flixster is
growing like weed, which described how a trendy new startup called Flixster has
seen phenomenal growth over the last few months. Flixster is a social network based around
movies. Why is it so popular? In this post we analyze…

6 Startup Lessons For The Year 2007

6 Startup Lessons For The Year 2007

By guest author Jawad
Shuaib, the founder of Shuzak.com: The social network for
geeks.

Startups have been multiplying like rabbits over the past three years. Due to the
added competition, many startups are beginning to narrow their focus to a much smaller
demographic. The year 2007 will mark the transition from startups aiming for the
mainstream…

Steve Jobs Asks Record Labels To Abolish DRM

Steve Jobs Asks Record Labels To Abolish DRM

Apple CEO Steve Jobs has posted his Thoughts on Music in the ‘Hot
News’ section of the Apple website. He starts off by explaining the background to Apple’s
DRM on iTunes:

“Since Apple does not own or control any music itself, it must license the rights to
distribute music from others, primarily the “big four” music…

30 Boxes Turns One: Review of a Best of Breed Web App

30 Boxes Turns One: Review of a Best of Breed Web App

The 30 Boxes blog celebrated
today the first
anniversary of their product launch. The online calendar space has been a tough one,
ever since Google released its calendar app in April last year.
But right from the start 30 Boxes has been recognized
as an innovative app and not just your usual Outlook clone. 30 Boxes takes great pride in
being only 3…

Next Generation of Online Invitation Sites

Next Generation of Online Invitation Sites

Written by Jay Fortner and edited by Richard MacManus

After the Super Bowl and the defeat of my team the Chicago Bears, I checked my inbox
to see how many Evite invitations I’d received for
Super Bowl parties. Evite has been around for a relatively long time (1998), with very
little competition. For example all my friends use Facebook or Evite…

Poll: What type of content keeps you coming back to Read/WriteWeb?

Poll: What type of content keeps you coming back to Read/WriteWeb?

A recent Techcrunch Forum thread asked what is the difference between Techcrunch, Mashable and Read/WriteWeb? I think each has a unique brand and we’re pretty complementary when it comes down to it. But the comments got me thinking about what type of content people expect from R/WW.
So please help us out and tell us what you like to read at R/WW…

Weekly Wrapup

Weekly Wrapup

It’s a bit late, sorry, but here is a summary of last week’s action on
Read/WriteWeb….

Faking it

Our poll last week was an eye-opener. We asked: in your current Web activities where an identity is
required (i.e. you can’t be anonymous) do you ever fake all or part of your identity? In
the end 1,542 votes were cast and 57% of people said they…

Google Ramps Up Personalization, Prepares Online Presentations App

Google Ramps Up Personalization, Prepares Online Presentations App

Couple of bits of Google
product news this weekend. Firstly, at last some tangible
evidence of an online presentations app from Google, one of the missing pieces so far
in the much-anticipated Google Office suite.
The ‘Google Operating System’ blog dug into some file notes from Google that reveal the
code-name of the tool is Presently (a play on…

Live 3D Cricket at Cricinfo.com

Live 3D Cricket at Cricinfo.com

Tonight there’s a crucial
cricket game on in the international Tri-Series involving Australia (the world
champions), New Zealand and England. My team, New Zealand, is playing Australia tonight
at the Melbourne Cricket Ground. Sadly I don’t currently have TV access to the sports
channel that televises cricket games here in NZ, so I have to use the…

Yahoo Launches OurCity and Re-designs Sports

Yahoo Launches OurCity and Re-designs Sports

Yahoo has rolled out a new portal-type service called OurCity, a beta product that aggregates content about cities from across the Yahoo network and Wikipedia. It’s rolled out to just 2 cities so
far, Bangalore and Delhi. It is described on the TechMag blog (who
brought this to my attention) as a “mashup of yahoo service[s]”, which is an…