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Web

ReadWrite covers the foundational technologies of the Web and the major players making use of them.

online disruption

Will We Someday Be Able to Do Everything Through Online Platforms?

In 2005, the average person never would have believed how social media platforms would completely transform the way humans interact. By 2010, that same person never would have dreamed that ride-sharing apps would overthrow the taxi industry within a few short years. Cue 2015, and that person — who had seen countless industries transformed by […]

Brad Anderson/Platforms, Tech, Web
LatestMost Popular
martech complications

Has Martech Made Things Too Complicated?

Brad Anderson/Data and Security, Marketing, Tech, Web

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

Wensite-Trends-2018

Top 10 Best Website Trends of 2018

Stephen Moyers/Web

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

Web News: China’s Internet Boom, Yahoo Panama Launched, Google Integration, Digg Anti-Gaming

Web News: China’s Internet Boom, Yahoo Panama Launched, Google Integration, Digg Anti-Gaming

richard macmanus/Web

These summary posts are designed to be a ‘quick fix’ of the top Web news, for
those people who don’t have time to read the full articles but who want to stay
informed.
– Internet
Boom in China Is Built on Virtual Fun; NY Times continues the western
fascination with all things China. This article profiles Tencent and their
dominant mobile…

Feed Grazers and disposable RSS feeds

Feed Grazers and disposable RSS feeds

richard macmanus/Web

Interesting notion of “feed grazing” from James Corbett and Danny Ayers. James actually came up with the concept – this explanation is from a comment he left on Danny’s blog:

“I‚Äôm actually coming to the conclusion that the whole subscriptions mindset is a problem and that in future we‚Äôll ‚Äògraze‚Äô for the most part instead of…

Does Big Data Affect Our Daily E-Commerce Experience?

Yoav Vilner/Data and Security, Web

There’s no getting around it: the way marketers and retailers harness the power of big data can be a little on the creepy side. An innocent Google search on a specific subject can often result in you seeing nothing but targeted ads on that subject for the rest of the week wherever you turn.  Yet […]

How to Delete Yourself From the Internet

How to Delete Yourself From the Internet

Frank Landman/Lifestyle, Web

You may think your internet usage is completely private, but any time you access a website, sign up for an account, purchase a product, post a message, or browse search engine results, you’re sharing something about yourself.  If you find this troubling, you may want to learn more about how you can delete your internet […]

User Experience

Discover Missteps in Your UX Design

Stephen Moyers/Web

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Participatory-Design

Participatory Design: What It Is and Why You Should Be Using It

Stephen Moyers/Web

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

Why Your Business Needs Copyrights

Feras Mousilli/Branding, Build, Grow, Marketing, ReadWrite, Startups, Web

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Coming to Terms – Why Terms of Use are Critical for Your Company

Feras Mousilli/Cloud, Data and Security, Grow, Platforms, Startups, Tech, Web

Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

Trademark Protection for Startups

Feras Mousilli/Branding, Grow, Marketing, ReadWrite, Startups, Web

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

How to File an International Trademark When You’re Ready to Take Your Business Global

Feras Mousilli/Branding, Culture, Grow, Marketing, ReadWrite, Small Business, Startups, Web

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Web Designing in the Age of IoT

Richard Parker/IoT, Web, web design

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

Latest Cutting-Edge Trends Followed in Web Design

Maria Jones/Web

In the recent years in the digital medium, the latest cutting-edge trends in web design has seen far more shifts and changes in technology and its use — as compared to the traditional print. Eighteen years into this new millennium there is no surprise that there it is still evolving posing a challenge to the web […]

Twitter’s Open Platform Advantage

Twitter’s Open Platform Advantage

sean ammirati/Web

This week on Read/WriteTalk I had the opportunity to talk to Biz Stone, co-founder of Twitter. One of the more interesting topics in the podcast was the open platform that Twitter has developed. We also discussed how the team came up with the idea for Twitter, different catalysts over the past year for user growth, and even how they came up with…

How Hiring the Right Video Production Company Can Make All the Difference

Calvin Ford/Tech, Web

Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]

Nanowrimo Day 15 – plus some thoughts on categories and topics

Nanowrimo Day 15 – plus some thoughts on categories and topics

richard macmanus/Web

27,563 words. Here’s the latest (ch. 34 onwards). I’m hoping to reach the 30,000 mark by end of tomorrow. That will give me a nice round figure to aim for of 10,000 words per week for the final two weeks. I’m enjoying having two storylines intertwining now. On the one hand, Declan Atomz is now beginning to understand the alien world. It’ll be…

How Digital Marketplaces Will (Again) Redefine Commerce and Experience

Brian Solis/Platforms, Web

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

You want a visually appealing website to bring in your customers.

5 Ways to Improve Conversion Rates for Your Landing Pages

Rohit Prasanna/CRM, Marketing, Web

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

Simplicity and extensibility

Simplicity and extensibility

richard macmanus/Web

Tim O’Reilly writes in Dan Gillmor’s comments: “Simplicity and extensibility should not be orthogonal. And any technology that sets them up as opposed, instead of complements, has clearly done something wrong.” Note: orthogonal means “independent or well separated”. Tim O’Reilly is talking about RSS2.0 (simple) and RSS1.0…

The Ants and the Bees

The Ants and the Bees

richard macmanus/Web

I’m not usually one to quote long passages of other people’s writing, but I can’t resist quoting Scoble’s post today about ants. In Robert’s vision, the ants represent Microsoft employees and the bees are third-party developers like Marc Canter. I love it when people use literary devices, such as metaphor, in a technical or…

Daydreaming of browser/editors

Daydreaming of browser/editors

richard macmanus/Web

Don Park reckons that weblogs and websites will converge within the next 2 years time: “People [will] take it for granted that webpages can be edited using their browser. People will also take it for granted that any webpages can be subscribed to with a single-click. Web browsers will be changed to support all this and more like highlighting of…

Smart Clients vs Browsers

Smart Clients vs Browsers

richard macmanus/Web

Robert Scoble: “…at Microsoft we call Internet apps that aren’t in the browser ‘Smart Clients'”. The web browser is at a crossroads. Microsoft announced in 2003 that it would not release any further “standalone” versions of Internet Explorer – instead it will be embedded in the Operating System (codenamed Longhorn). But along…

John Robb leaves Userland

John Robb leaves Userland

richard macmanus/Web

News today that Userland CEO John Robb has left the company. Dave Winer says about Userland’s future direction: “We’re going to try to do something fun, unique, and powerful with UserLand’s position in the weblog and content tools market, and we’re going to try to include the community in the business, i.e. people will make money…

More on weblog topics

More on weblog topics

richard macmanus/Web

Couple of interesting comments to my last post. Harvey Kirkpatrick from itopik wrote: “I would argue that all the efforts are complementary and can be automated by some and humanified by others. We are choosing to humanify a bit the process hoping to be a bit more intelligent in our organization as Yahoo was in the beginning. Seeing linkages…

Organizing weblogs by topic

Organizing weblogs by topic

richard macmanus/Web

My post in response to Clay Shirky’s article on Corante generated some interesting discussion. The time is ripe to discuss weblog topics, thanks to innovative new tools such as k-collector, Phillip Pearson’s Topic Exchange, and itopik. I want to address a few points about organizing weblog posts by topic. 1) I still believe…

Weblogs should be topic-first, not author-first

Weblogs should be topic-first, not author-first

richard macmanus/Web

Clay Shirky (via Ross Mayfield): “The weblog world has taken the 4 elements of organization from mailing lists and usenet — overall topic, time of post, post title, author — and rearranged them in order of importance as author, time, and title, dispensing with topics altogether.” This is something that makes me a little queezy about weblogs. If…

CM for the masses

CM for the masses

richard macmanus/Web

Some quotes on the theme of content management (CM)… Gerry McGovern: “The Web may have been the almost exclusive domain of techies. Today, it is increasingly the domain of communicators.” Bill Gates: “Whether it’s handling a classified ad or handling editorials, the authoring tools for these things no longer require an IT department to be…

Supporting the two-way web (and Dave too)

Supporting the two-way web (and Dave too)

richard macmanus/Web

I’ve been following all the hullaballoo about the Echo Project. Unfortunately there’s been more flaming than at a dragons convention. But one of the few calm voices amongst all the hot air is Jon Udell, who today wrote a brilliant essay that got right to the heart of what RSS means.  Jon reminded us that technologies…

Blogroll funk

Blogroll funk

richard macmanus/Web

One thing that is definitely “funky” is the blogroll in Radio Userland. I updated my blogroll.opml file last night but – no matter what trickery I do – the changes won’t publish. That is why my external links look a bit odd right now. John Robb recently announced that Radio will soon release a new version, which is exciting news…

RSS and Echo

RSS and Echo

richard macmanus/Web

Jon Udell on RSS: “It’s about a new way of communicating, one that’s defined by personal publishing and subscribing, and that empowers writers and readers as never before.” Amen to that, brother. People are trying to change RSS into something called Echo. If you want to know why, then I recommend you check out Jon Udell’s…

C List blogger checks his stats

C List blogger checks his stats

richard macmanus/Web

I admit it. I regularly check my stats at Technorati and Blogshares, plus I do some search engine checks now and then. Everyone does it. I have to say I’m not exactly setting the world on fire in terms of popularity. I’m probably a ‘C List’ blogger at most 🙂 But I am noticing my Google popularity is increasing for the phrase “Read/Write Web…

Internet Explorer.NET

Internet Explorer.NET

richard macmanus/Web

In my recent articles I’ve explored the concept of the Universal Canvas, a term made popular by Microsoft when it launched .NET in 2000. But things just got interesting, with the news that Microsoft will phase out its Internet Explorer browser as a standalone product. Internet Explorer will be integrated it…

Learn by writing

Learn by writing

richard macmanus/Web

Mark Pilgrim: “I take in a lot of raw data, synthesize it, and spit it back out in ways that many people can understand.” Mark Pilgrim and Neil Deakin are two very smart web developers, but more importantly they both have the ability to document complex web technology in laymans language – so that wannabes can learn it…

Save the Web

Save the Web

richard macmanus/Web

Dave Winer posts a link to a DaveNet from 2 years ago: “If it were not possible to read my words without annotation, we’d have to invent a medium that allowed that. But in 2001 we already have such a medium, it’s called the Web. We have tools and servers and all kinds of runtimes on all kinds of operating systems. We don’t need or want…

Apple and the Universal Canvas

Apple and the Universal Canvas

richard macmanus/Web

Micah Alpern asked via my Comments form: “Wasn’t this term [universal canvas] first popularized by Apple with their failed OpenDoc program?” Only one way to find out and that’s pay a visit to Google. I found a definition of OpenDoc, but I didn’t see anything that had OpenDoc and Universal Canvas in the same sentence. Anyone know of a…

The Universal Canvas System

The Universal Canvas System

richard macmanus/Web

Last night I wrote about the Universal Canvas. Today in my RSS newsreader, what should appear but a great post from Steve Gillmor on the same topic. Of course being a pro, Steve made his point way better than me. Microsoft has all the pieces, says Steve, to “create a browser-hosted read-write tool for sharing and routing information.” But the…

Scobleized

Scobleized

richard macmanus/Web

I’ve been Scobleized. Now I really am part of the blogosphere…yay 🙂

Universal Canvas – In the Beginning…

Universal Canvas – In the Beginning…

richard macmanus/Web

I’ve become very interested in the “Universal Canvas”, a term popularized by Microsoft and subsequently analyzed by Jon Udell. First of all, here are two definitions of the Universal Canvas: a) From a Microsoft White Paper dated June 2000, entitled Microsoft .NET: Realizing the Next Generation Internet: “The universal canvas builds upon XML…

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