The production and distribution of consumer goods and food products are not as cut and dry as it may seem to spectators. With the numerous challenges and complexities throughout the supply chain, artificial intelligence is rightfully standing at the forefront of technological solutions. This is because AI is enhancing efficiency from the first to the […]
Grow
How to find new markets, new customers, and new ideas.


Need to Grow Your City? Partnerships Are the Key to Success.
Economic development is a team sport. Local and state governments, working intentionally with businesses and civic organizations, set the foundation for sustained economic growth. Key elements of this foundation include robust collaborations on key economic development strategies, including key public policy matters, long-term investment strategies, talent development, and marketing. With the foundation set, the future […]

How can Employee Scheduling Work as a Growth Booster for your Business?
Creating an efficient and effective employee schedule can be the difference between being stressed out or being relaxed as a manager. Your employees are your business and you always have to Ensure that your staff is where they need to be is critical for the smooth operation of your business. Related Read: 9 Ways To Help […]

Why Tech Shouldn’t Turn Its Back on Subscriptions
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix pulled in $296 million in […]

Despite the Hype, Big Data Might Not Be What You Need
The big data trend continues, and more and more companies are hopping on the bandwagon. While many organizations assume they need big data’s wisdom, often the “small” operational data they already have will do just fine. Operational data is internal data, such as the data that gives Uber its ability to dispatch cars. Big data, […]

Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Coming to Terms – Why Terms of Use are Critical for Your Company
Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]

Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

Solve the Tech Talent Shortage by Turning to Contingent Workers
Once upon a time, “tech company” referred exclusively to a business working in a science or engineering field. Today, nearly every company relies heavily on tech talent to create, market, distribute, or interact with its product or service in some way. With tech jobs so widely distributed among different industries, many companies are struggling to meet their […]

Underdog Lessons from Maximus Yaney and Titan Aerospace
Taking on giant corporations isn’t easy. Established companies always have a few home turf advantages: years of experience, a well-trained workforce, and brand recognition, among other things. Imagine how daunting it must have been for companies like Sony and Fuji to take on photo giant Kodak. How tough was it for Google to carve out […]

How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

Increasing Customer Engagement: Five Tactics to Use
Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

These 3 Technologies Will Save Your Business Money
Let’s face it — it’s difficult to keep up with the pace (and price) of new technologies. Business owners face a barrage of new technologies, all promising revolutionary results. Wading through the hype can be time-consuming, but the right investments will reap dividends that more than make up for their cost. Technological advancements offer the […]

Can Brick-and-Mortar Retailers Compete With E-commerce Stores?
E-commerce is experiencing massive growth year after year, shattering records while doing so. There was a time when brick-and-mortar stores were not merely profitable, but also highly influential. Take, for example, Sears. If there were ever a legacy brand that defined American capitalism, it would have been this one. First opened in 1892, Sears […]

The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

How to Open a Company Bank Account for Your Startup & Avoid the Pitfalls
Congratulations on registering your new business! Or if you’re still contemplating forming your business, and just trying to better understand the steps required for having a bank account under the company name, you’re in the right place. Be sure you have seen our Lloyd & Mousilli guide on incorporation here for a step by step analysis. […]

Not a Luxury Anymore — Why Tech Is Necessary to Control Costs
No matter what industry you’re in, staying profitable is always a priority. Reducing overhead costs is vital to this goal, and most advice for doing so these days involves technology. But investing in new tech can seem like a luxury that companies only engage in when they have capital to burn. In today’s technology-centric landscape, […]

3 Ways to Boost STEM Education to Prepare the Workforce of the Future
It’s obvious: Science, technology, engineering, and mathematics are integral parts of everyone’s life. Since 2009, STEM has accounted for more than 800,000 new jobs in the U.S. — more than double the number of new jobs in non-STEM sectors. That growth should be exciting, especially considering the boom of innovation that’s sure to follow. However, […]

7 Growth Hacks for Small Businesses and Startups to follow in 2019
Are you looking for some easy and effective growth hacks to boost your budding business? This is a fast-paced environment especially due to the rise of the internet. Hence the proverb, “Slow and steady wins the race,” does not fit the slot much in today’s world. You need to be smart enough to implement different growth […]

Increase Ecommerce Sales With Adaptive Ecommerce
Traditional commerce and trade practices have always kept the customer in dark about the products being sold and it’s business information. Sellers always had the upper hand while interacting with buyers. This means the true product value was never really made clear to the customer before the purchase. Even when purchasing a discounted product, customers […]

Why Google Doesn’t Hire Based On Ivy League Credentials
Harvard degrees matter less in tech today.

5 Steps That Can Light Up Your Marketing Efforts
Give that campaign a power boost.

How To Grow A Partnership From A Single Trial Into A Major Booster
That one small trial with an OEM partner or carrier can become so much more.

9 Ways To Make Money In The On-Demand Economy
Guest author Scott Gerber is the founder of the Young Entrepreneur Council. Recently, Uber and other companies that provide on-demand services have been under the regulatory microscope. Despite these setbacks, it’s still a great industry to get into, full of potential advantages for a would-be entrepreneur. That said, there are a few best practices that […]

How To Target The Right Customers
Make a plan to find and reach the right users.

How To Write Effective Networking Outreach Emails
Four steps for making messages that connect.

Learn How To Blog With This Comprehensive Guide
Grow your business and build an income. (Sponsored post.)

How To Evaluate Your Digital Marketing Campaign
It’s about more than just the numbers.

4 Steps For Creating Happy Customer Experiences
Your customers are talking—are you listening?

Dissecting Virality—The Mathematical Formula
Boiling down virality to a quantifiable equation.

Products, Not Marketing, Should Be How You Win Customers’ Hearts
Engagement: You’re doing it wrong.

User Acquisition Is So Over, Focus On Engagement
Lots of users is fine. Active ones are better.

Uber CEO Spells Out His Endgame
Travis Kalanick explains what may lie ahead for Uber.


Your Connected Product Could Be Your Best Customer Engagement Tool
The Internet of Things could drive the future of customer experience.

The Biggest Digital Marketing Mistakes Entrepreneurs Make
Failure to understand customers or plan properly is just the beginning.

You’re Managing Your Customer Journeys All Wrong
Customer journey maps may be popular, but there’s a better way.

Apple’s Scorched-Earth Advertising Play Could Lobotomize Google
Content blocking is bad news for the search giant.

4 Tools To Help Startups Hack Their Growth
These resources can help turn growth potential into reality.

Want To Keep Customers? Integrate Tech With A Personal Touch
Customer service at scale is hard. Here’s how to do it.