Customer Service

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]

Well, have you? Have you generated your consumer insights from IoT?  Or even should you? The answer is a resounding ‘Yes ‘ – you must! If you don’t then somebody else will! It is becoming increasingly more important to use the internet to obtain ‘Micro Data’ to give yourself a business advantage. There is a […]

Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often generalized and, […]

A few weeks ago, Google presented a demo of a new AI system called Duplex. Duplex is an extension of Google Assistant that has the ability to communicate eerily like a human being. Listening to the recordings, there were times I wasn’t quite sure which speaker was human and which was a computer. Of course, robotic […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Anybody walking on the street can identify how technology is changing at a whiplash-inducing pace. But do you know what the worst part is? Which of these technologies specifically are about to hit big. AI, machine learning, augmented reality, chatbots, have not just grabbed headlines  — but are successfully infiltrating every aspect of our world. […]

Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]

E-commerce is experiencing massive growth year after year, shattering records while doing so. There was a time when brick-and-mortar stores were not merely profitable, but also highly influential.   Take, for example, Sears. If there were ever a legacy brand that defined American capitalism, it would have been this one. First opened in 1892, Sears […]

Retailers can tap into an immense source of spending power if they can successfully market to Millennials, who currently make up more than a third of American workers. Not surprisingly, considering the world in which this generation has come of age, creative uses of technology are proving to be very effective in accomplishing this. According […]

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

No matter what industry you’re in, staying profitable is always a priority. Reducing overhead costs is vital to this goal, and most advice for doing so these days involves technology. But investing in new tech can seem like a luxury that companies only engage in when they have capital to burn. In today’s technology-centric landscape, […]

Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for consumers to perform price comparisons […]

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]

Have you ever been to a fast-moving square dance? Partners dance together, spin around a time or two, and then move onto new partners. As the dance progresses, some people return to their original partners, while others will dance once and leave the floor. If you pay attention, this resembles a fast-emerging business strategy that […]

With Thanksgiving just behind you — and what you’re thankful for still top of mind — it’s only natural to be thinking about gratitude and giving back. Giving Tuesday, which is just three days away, is vital for nonprofits. If organizations prepare for Giving Tuesday well, they’ll raise more money during this annual fundraising day, […]

There has been a lot of progress within the customer interaction space. This includes both in the skill sets for customer service personnel, and in the development of chatbots that mimic human conversations. The chatbots are built upon artificial intelligence technologies. Massive paradigm shifts have already occurred in how customers interact with businesses, and now chatbots […]

Retailers have to get with the times if they want to compete in the online marketplace. That means evolving to meet customer needs, managing change, and matching the pace of modern consumers. Luckily, there’s a whole world of IoT opportunities available to retailers. There are options for customer engagement, process optimization, and internal audit tools […]

Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs. There’s a strong “must-do” for […]

Computers continue growing smarter and people continually spend more time online interacting with them. As such, there’s more data available out there than ever before. Regardless of your position in the business world, you understand the relevance and importance of this information. Properly managing it is the only way to truly harness its power though. […]

Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often generalized and, […]

A few weeks ago, Google presented a demo of a new AI system called Duplex. Duplex is an extension of Google Assistant that has the ability to communicate eerily like a human being. Listening to the recordings, there were times I wasn’t quite sure which speaker was human and which was a computer. Of course, robotic […]

Well, have you? Have you generated your consumer insights from IoT?  Or even should you? The answer is a resounding ‘Yes ‘ – you must! If you don’t then somebody else will! It is becoming increasingly more important to use the internet to obtain ‘Micro Data’ to give yourself a business advantage. There is a […]

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]