Customer Service

For startups and young businesses, the opportunity to work with a VIP client is something you can’t afford to swing and miss on. That’s why it’s imperative that you understand how to nail the first impression and continue impressing over the duration of your relationship. How to Wow Your VIP Clients Every client your business […]

Well, have you? Have you generated your consumer insights from IoT?  Or even should you? The answer is a resounding ‘Yes ‘ – you must! If you don’t then somebody else will! It is becoming increasingly more important to use the internet to obtain ‘Micro Data’ to give yourself a business advantage. There is a […]

Customer feedback is one of the easiest ways for a business to learn more about what their customers want, don’t want, like, and don’t like. It’s easy to read articles online and listen to podcasts on the way to work that make educated guesses on what people want, but those guesses are often generalized and, […]

A few weeks ago, Google presented a demo of a new AI system called Duplex. Duplex is an extension of Google Assistant that has the ability to communicate eerily like a human being. Listening to the recordings, there were times I wasn’t quite sure which speaker was human and which was a computer. Of course, robotic […]

Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is that all it takes is a 5 percent increase in your customer retention rates, according to research […]

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

Anybody walking on the street can identify how technology is changing at a whiplash-inducing pace. But do you know what the worst part is? Which of these technologies specifically are about to hit big. AI, machine learning, augmented reality, chatbots, have not just grabbed headlines  — but are successfully infiltrating every aspect of our world. […]

Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]

E-commerce is experiencing massive growth year after year, shattering records while doing so. There was a time when brick-and-mortar stores were not merely profitable, but also highly influential.   Take, for example, Sears. If there were ever a legacy brand that defined American capitalism, it would have been this one. First opened in 1892, Sears […]

Retailers can tap into an immense source of spending power if they can successfully market to Millennials, who currently make up more than a third of American workers. Not surprisingly, considering the world in which this generation has come of age, creative uses of technology are proving to be very effective in accomplishing this. According […]

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

No matter what industry you’re in, staying profitable is always a priority. Reducing overhead costs is vital to this goal, and most advice for doing so these days involves technology. But investing in new tech can seem like a luxury that companies only engage in when they have capital to burn. In today’s technology-centric landscape, […]

Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for consumers to perform price comparisons […]

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]

Have you ever been to a fast-moving square dance? Partners dance together, spin around a time or two, and then move onto new partners. As the dance progresses, some people return to their original partners, while others will dance once and leave the floor. If you pay attention, this resembles a fast-emerging business strategy that […]

With Thanksgiving just behind you — and what you’re thankful for still top of mind — it’s only natural to be thinking about gratitude and giving back. Giving Tuesday, which is just three days away, is vital for nonprofits. If organizations prepare for Giving Tuesday well, they’ll raise more money during this annual fundraising day, […]

There has been a lot of progress within the customer interaction space. This includes both in the skill sets for customer service personnel, and in the development of chatbots that mimic human conversations. The chatbots are built upon artificial intelligence technologies. Massive paradigm shifts have already occurred in how customers interact with businesses, and now chatbots […]

Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs. There’s a strong “must-do” for […]

Retailers have to get with the times if they want to compete in the online marketplace. That means evolving to meet customer needs, managing change, and matching the pace of modern consumers. Luckily, there’s a whole world of IoT opportunities available to retailers. There are options for customer engagement, process optimization, and internal audit tools […]

Many times, when I want to make big decisions like buying a new phone, any new gadgets, or investing in any mutual funds and share market — I always follow three rules. Might I suggest these rules to you? Here is why you should measure the net promoter score (NPS). My rules for large or […]

As businesses in every industry scramble to improvise “contactless” strategies for interacting with customers and delivering products and services.  The adoption of voice search technology has rapidly accelerated for everything from internet searches and shopping to ordering food from a table in a restaurant. Here is how brands flock to voice search as 2020 goes […]

As a vendor seller that is new to Ads, it’s essential to realize the terms identified with Amazon PPC in light of the fact that they can undoubtedly destroy your spending plan on the off chance that you don’t have the foggiest idea what you’re doing. What is Amazon PPC Management? How does the Amazon […]

Some of the fast-food IoT technologies I’m about to dig into were already catching wind leading up to our current pandemic. Due to social distancing measures, it seems natural for any technology to thrive if it can help businesses operate with less person-to-person interaction in this climate. As our favorite places cautiously reopen, the following […]

Customers have a lot in mind when they land on a website to purchase a product or service. Some expect to find the product they have in mind instantly, while others conduct thorough research before they purchase a product. Well, that’s not all. Some end up being fickle-minded and land with no product at all. […]

Recently, dropshipping has been quite popular as a type of business that needs fewer investments. Dropshipping is a sales system that provides for the direct transfer of goods from a supplier to a direct buyer. But does dropshipping actually work in 2020? Many entrepreneurs willingly to act as intermediaries for dropshipping can find success. These […]

Whether you have a small business or a big one, or you run a non-profit organization, a customer survey is the most effective methods to gain insights. A survey will reveal your customers’ likes, dislikes — your survey will detail a customer’s needs. While you are stuck at home during the COVID-19 quarantine, take some […]

Augmented reality has come a long way from a Sci-Fi movie concept to a scientifically proven reality. The AR technology finds its relevance in day to day life. AR has been around for longer than most of us realize. Believe it or not, this technology is from the 60s. But the recent advancement in augmented […]

As the world grows increasingly connected, growing concern regarding the influence of artificial intelligence (AI) has been bubbling to the surface, affecting perceptions by industries big and small along with the general populace. Spurred on by sensationalized media predictions of AI taking over human decision-making and silver-screen tales of robot revolutions, there is a fear […]

The concept of customer satisfaction has prevailed since the beginning of commerce. In other words — customer satisfaction is certainly not a new concept. However, the way feedback is being gathered to improve customer satisfaction level has totally changed. Here is how to turn your customer satisfaction survey results into action. Many businesses conduct customer […]

Issues like work-related anxiety and career burnout continue to plague companies, as does the perception of disconnected and uncaring executives. These two issues translate into low employee engagement, thus resulting in poor customer service and waning productivity. Considering the consequences of low employee engagement, it doesn’t seem shocking that top executives from Apple and Walmart recently […]

The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence of voice-activated devices and voice search is redefining how shopping […]

Amazing product quality isn’t the main selling point for everyone. And when it boils down to customer experience—what’s the secret juice that keeps them locked in with your subscriptions? Offering subscriptions ensure a better customer experience. Selling subscriptions is a win from the get-go. Your customers pay you on a recurring basis, and that means […]

Rules exist for a reason, but it’s valuable to empower your staff to make independent and creative choices that benefit the customer and the company.

Employee experience software enables enterprises to gather continuous data on their work culture and environment through staff surveys that provide feedback on the organization. This solution differs from performance management tools that firms use to track company, division, group, and individual goals. Here are the top industry players in employee experience software in 2020. Employee […]

When past generations imagined the future, they pictured humans and machines speaking naturally to one another. While voice assistants like Siri and Alexa still fall short of that vision, they have come a long way from the days when talking to a machine was like pulling teeth. Here’s how mastering natural language processing (NLP) can boost […]

Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a company’s most loyal fans are often the ones that had a problem, and also had a stellar experience getting […]

Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy and convenient for them. Automating […]

Assuredly, IoT (Internet of Things) has the potential to improve customer experience. The rapid expansion of technology has impacted businesses in many ways. Besides, IoT enables data sharing, inventory management, security, and increased efficiency and productivity. But, what is IoT? Well, in simple words, IoT is the network of interconnected devices that embedded with sensors, software, […]

In any business or organization, the customer is the king. Anything and everything starts with the customer and ends with them. And so, it is necessary to have a satisfied customer base for increased brand loyalty and trust. For this very reason, almost all businesses today rely on technology. The technology helps companies to interact […]